Why fandom’s love of the ‘Shadowhunters’ cast knows no borders
In the past two months that fans have been passionately fighting to save Shadowhunters, it’s become very clear that the campaign isn’t solely isolated to North America.
The #SaveShadowhunters fan campaign knows no borders and is being expressed in a myriad of different, beautiful languages online.
Take a merry skip through the enthusiastic camaraderie of the fan campaign on Twitter, for instance, and you’ll find the good ship #SaveShadowhunters is being carried by an international wave of fans.
They share adorable tweets about how beautiful Kate McNamara and Harry Shum Jr. are together in Turkish:
— ᴘᴀʀᴀʙᴀᴛᴀɪ ᴡɪsʜ (@thelenariya) August 16, 2018
They preach the good gospel of Malec while urging for a fourth season in Korean (and with adorable illustrations):
매그너스가 상자 안에 간직한 연인들이 모두 알렉의 전생체였음 좋겠다#PickUpShadowhunters#SaveShadowhunters#Shadowhunters
— [김][삵] (@ssssark_) August 16, 2018
They wake up in German and prepare for their #SaveShadowhunters battle in English:
Guten Morgen ?. Morning training is the best idea to start the day. And then we could go on to #SaveShadowhunters. Have a wonderful day Martin.
— Malec4ever??? #SaveShadowhunters (@safeshadows) August 16, 2018
And they discover the meaning of life in Shum Jr.’s jacked body (amen honey) and tell the world about it in Spanish:
2:50 y sin poder dormir xo oye a veces la vida vale la pena :P #SaveShadowhunters
— pasaba por aquí (@helenh_madrid) August 16, 2018
Simply put, this isn’t just a bunch of fans sad about their favorite TV show being cancelled and griping about it online. It’s an international movement being carried out across the globe via a number of grassroots fan-led activities.
It’s a protest realized in multiple languages across multiple continents, united by one very large and unparalleled love and an even louder message: Shadowhunters deserves a fourth season (at the very least).
Since the show was cancelled in June, fans have organized some incredible efforts across the planet (and beyond, if you can believe it) in a bid to help save the show from cancellation. Here’s a roundup of all the most powerful efforts so far and where they took place.
At the start of July, fans managed to organize #SaveShadowhunters billboards in Seoul subway stations. One was posted up at Gwanghwamun Gate Station (craftily situated conveniently close to Netflix’s Korean offices):
I’m here @ Gwanghwamun station near the @NetflixKR #saveshadowhunters #SaveShadowhuntersSeoulSubway from Institute of Korea??
— 영이➰ (@Unending_0e) July 11, 2018
Meanwhile, another was put up in Jung-gu and was recently (and adorably) discovered by Shadowhunters actor Jade Hassouné “by accident”.
I FOUND IT!!!!!!!!!!!!!! BY ACCIDENT!!!!!!!!! #SAVESHADOWHUNTERS #NOTOURLASTHUNT AAAAHHHHHHHHHH!!!!!!!!! #Shadowhunters
— Jade Hassouné (@JadeHassoune) August 14, 2018
The campaign also made its way to London at the start of July where #SaveShadowhunters banners emblazoned the sides of 24 of the city’s iconic red buses. The campaign circled round the busy streets of London for two weeks and attracted a great deal of local press attention.
#ShadowhuntersBusHunt Here are the official posting pics provided by the ad company, so look out for all 24 of them in the streets of London next 2 weeks! Thank you @starforest_on for the design, she also did #NotOurLastHunt Seoul Billboard! :)
— #SaveShadowhunters (@melodazy) August 1, 2018
At the end of July, a similar billboard was put up in Toronto, Canada where the show is filmed. The colossal media hub of a city is the perfect place for the campaign and not just because it holds such a special place in the hearts of the show’s cast and crew.
The billboard is accompanied by stickers and other promotional items nearby that are sure to be seen by a huge amount of people – particularly those important and influential media professionals who can be critical in helping out with a campaign like this.
How beautiful is it?! So proud of my Toronto #shadowfam & all we accomplished! Cupcakes & flowers for the cast & crew, raised $ for charity in honour of Shadowhunters and this amazing billboard, at Bay and Dundas!#ShadowhuntersInToronto#SaveShadowhunters
— ➰JJ➰ #saveshadowhunters ?? (@JJCase1) July 30, 2018
Meanwhile, an auction of Shadowhunters set pieces and costumes is due to go ahead in a fortnight in Toronto. The selling off of key items from the Shadowhunters set is sure to be bittersweet for fans unwilling to let go of the show yet, but also hoping to grab some memorabilia from it.
Most importantly, many fans have been (only half-jokingly, we suspect) suggesting that the ShadowFam buy up every goddamn last item so they can film S4 themselves on an iPhone in someone’s backyard. Joking or not, we’re kind of crazy for this idea.
Ok I like the idea,that we gonna shot our own Shadowhunters with the sets,costumes from the auction ?? Let‘s do this #SaveShadowhunters #PickUpShadowhunters
— ➰Kristina➰#TeamEvil (@KristinaK8486) August 16, 2018
Of course, the main bulk of activity has been concentrated in the United States. At the end of June just a few weeks after Shadowhunters was cancelled, fans combined their efforts to arrange for an aerial banner to be flown above the Netflix headquarters in Los Angeles.
The #SaveShadowhunters message circled the building for three badass hours.
#saveshadowhunters Omg! Yes shadowhunters fam! A plane, billboard, raising money, and tweeting on social media!! ??? we are SOO LOUD and we will not stop until this AMAZING show is renewed for a 4th season!! ?❤? #PickUpShadowhunters
— #saveshadowhunters ❤ (@lovemalec4life) June 22, 2018
Congratulations and thanks to the Shadowhunters GoFundMe campaign organizers and everyone in the fandom who donated!
Next week we takeover Times Square!! #SaveShadowhunters
— Shadowhunters Updates #SaveShadowhunters (@NephilimUpdates) June 22, 2018
A couple of days later, fans organized a digital billboard that aired the #SaveShadowhunters message for five minutes in Times Square.
That might not seem like a great deal but hell, do you even know how much a Times Square billboard costs to rent? It’s a lot. Plus, approximately 330,000 people from all over the world walk through Times Square each day, so that ad would have caught a great deal of attention.
Save Shadowhunters Billboard in Times Square #ShadowhuntersTimesSquare #SaveShadowhunters #repost
— Sue Cheng (@suecheng2816) July 1, 2018
In July, the ShadowFam ramped up their marketing even further with #SaveShadowhunters branded pedicabs promoting the campaign at San Diego Comic-Con.
The pedicabs are an important part of the humongous convention as they help to ferry people around the SDCC site. The presence of the campaign was also significant because Freeform had notably failed to bring the show to SDCC in 2018 – with the help of the pedicabs, fans still ensured the show maintained a bold presence.
Let’s appreciate @Obsidiayan for the gorgeous design for the Shadowhunters pedi cabs which was also used for the billboard in Times Square!
Pure genius in this sleek design!#ShadowhuntersTakeSDCC #ShadowhuntersTimesSquare
— Chelo (@chelos_stuff) July 19, 2018
The Trevor Project
By far, the best fan-organized part of the #SaveShadowhunters campaign has been the incredible achievement of fans raising over $21,875 for The Trevor Project – a US-based charity providing crisis intervention and suicide prevention for LGBTQI youth.
On the bright side, we raised thousands of dollars for charity. That wouldn’t have happened if not for the cancellation. I’m sad to lose shadowhunters but GirlUp, Fight Like A Demon and The Trevor Project are all really good causes and we should be proud of ourselves.
— Ru || ??? (@transdudealec) August 10, 2018
And last but not least, the #SaveShadowhunters campaign has now even entered space as a galaxy has been dedicated to the show and everyone who works on it.
Who needs a star when you can have a galaxy? #SaveShadowhunters #NotOurLastHunt @ShadowhuntersTV @actress_ariana @HarryShumJr @MatthewDaddario @DomSherwood1 @Kat_McNamara @LukeBaines @NicolaNCD @arosende @ShumDarioNews by @/sherdariodaily on ig
— Federica (@federica_colli) August 15, 2018
So err, yeah. That happened. Your move Freeform!
Now that the ShadowFam members basically own a damn galaxy, we’re sure they can wish upon a few thousand stars to get this show saved now. Or maybe there are a few extraterrestrial TV fans with great influence who can help make this shit right.
Martin: be loud!!! Make sure you’re heard!!
SH fandom: *buys fucking stars in the galaxy so even the aliens know about it*
Martin: Ha jk this version of the show is not possible to bring back#SaveShadowhunters
— Alyssa (@joyfuljukebox) August 15, 2018