Jeffree Star addressing the Twitter drama: All about his new video
Jeffree Star’s October 2020 YouTube video arrived after weeks of online speculation about his brief relationship with Andre Marhold and a wave of older accusations. The 24-minute upload covered a fake Instagram account tied to Marhold, health rumors, the health of his Pomeranian Diva, and plans to spend time in Wyoming. It also touched on a COVID-19 diagnosis earlier that year while largely sidestepping the assault claims that had resurfaced on Twitter.
Falling Star
The relationship itself lasted roughly one month. Star described the split as a theft situation, while Marhold later addressed the breakup in 2025 interviews, noting how the pair met and the public reaction to the pairing. The episode fit into a longer stretch of public disputes that had already pulled in Shane Dawson and other creators. Star returned to posting after a short pause, showing new footage with Marhold before confirming the split.
Clickbait creator
Star opened the video by addressing the fake Instagram account and the AIDS rumors attached to it, stating he had identified the person responsible and planned legal steps. He then moved to updates on his dogs, noting Diva’s recent cancer diagnosis and surgery. The video also showed clips of home renovations at the California mansion, which was later sold ahead of his full relocation. Star confirmed the February 2020 COVID diagnosis after a trip to the Dominican Republic and mentioned expanding his cosmetics line during the break from regular uploads. The video reached millions of views shortly after posting; the channel now sits near 15.6 million subscribers.
Long-Term Fallout from 2020 Allegations
A Business Insider investigation published the same month detailed multiple claims of sexual assault and violence dating back to the MySpace era. Later reporting indicated some accusers received payments between $10,000 and $45,000 in exchange for recantations. Star’s representatives labeled the coverage defamation. No major court resolutions have followed since the initial wave of statements.
Evolution of Jeffree Star Cosmetics
The brand has continued releasing collections, including the Cowgirl Queen line in 2026. Revenue now comes primarily through the website, TikTok live sales, and limited in-person events. Net worth estimates range from $65 million to $200 million, with the cosmetics equity forming the largest share. Physical expansion remains minimal compared with earlier years.
Pet Losses Beyond Diva
Diva passed away on May 26, 2023, following the cancer battle described in the 2020 video. Another Pomeranian, Delicious, died in 2025. Star has posted tributes noting ongoing grief and adjustments to the remaining pack.
Shift to Wyoming Ranch Life
Star completed the move to the Casper and Kaycee area by 2021 after purchasing a ranch. The property operates as Star Yak Ranch, with a store in Casper selling both makeup and meat products. Ranch life appears regularly in current posts and shorter videos.
Decline in YouTube Activity and Platform Shifts
Upload frequency has dropped to monthly or less. Content now leans toward product drops and ranch updates rather than extended personal videos. Daily revenue has shifted toward TikTok live sessions, while the subscriber count has held steady near 15.6 million.
The 2020 video left several threads unresolved at the time. Later developments have clarified the relationship timeline, the outcome for Diva, the full relocation to Wyoming, and the status of the cosmetics business. The assault allegations remain without further major legal action.
