BTS gets their own McDonalds order: When is the collab coming to you?
Are you as big a fan of the golden arches as we are? If so, you’ll be psyched to learn that Mcdonald’s is rolling out a new signature promotion order this Spring, inspired by the popular Korean boy band BTS! Do you love their music? Well, now you can enjoy their signature McDonald’s order, too.
While this isn’t the first time that McDonald’s has launched a promotional celebrity order, this upcoming BTS McDonald’s order will be the first signature collaboration order that will be available nearly worldwide in almost fifty different markets. That means that this fast-food conglomerate is about to be so busy that they best be fixing up their ice cream machines that are always “broken” ASAP.
So, just what will be included in the upcoming signature BTS McDonald’s order? We have all the details right here, and let’s just say that it’s absolutely “Dynamite”! Too cheesy? Ah, snap! Double pun.
BTS signature order
Not interested in trying McDonald’s new chicken sandwich? Then why not check out the new BTS signature McDonald’s order, available May 26th? The new signature BTS order will feature the following: A ten-piece chicken McNuggets, a medium order of fries, a medium Coke, and a slew of sweet chili and cajun sauces inspired by South Korean McDonald’s menu items. Wait . . . does that mean they all split this one order?
“We’re excited to bring customers even closer to their beloved band in a way only McDonald’s can, through our delicious food, when we introduce the BTS signature order on our menu next month,” Chief Marketing Officer of McDonald’s U.S. Morgan Flatley said in a statement to Business Insider.
The genius behind this marketing scheme is that McDonald’s is able to draw attention to their food without having to actually add any new menu items, aside from a slew of new sauces typically not available in the U.S. This is a unique way for brands to capture the excitement and hype of BTS without really having to spend any money on new products, a marketing strategy that’s been praised by top analysis in the field.
McDonald’s celebrity orders
BTS isn’t the first celebrity promotion that McDonald’s has teamed up with to promote an exciting signature menu order. Previously, the fast-food chain linked up with rapper Travis Scott last fall to promote his signature order, which featured a quarter-pounder with bacon and lettuce, as well as a medium fry paired with a tangy BBQ sauce. Scott reportedly locked in nearly $20 million for the deal.
As well, McDonald’s also teamed up with J Balvin last October to roll out his own signature McDonald’s order, which featured a Big Mac, fries, and an Oreo McFlurry. Of course, If you received this order then this again means you were one of the lucky ones who got to a Mcdonald’s when their ice cream machine was actually “working” . . . those lying son’s of [email protected]#$.
This strategy for McDonald’s is clearly clicking as it pertains to reaching its younger audience, likely making us lean toward the idea that McDonald’s pairing with celebrities to roll out signature orders isn’t likely to end anytime soon. After all, Gen Z loves to connect with today’s icons and celebrities, especially due to today’s TikTok videos and other social media trends that lend itself to this kind of exciting viral marketing.
Are you excited about this upcoming BTS McDonald’s signature order? If not, what’s your favorite thing to order when you go to McDonald’s? How about your favorite fast-food chain in general? Can you recommend your favorite menu item/pairing in today’s fast food world? Comment below and let us know your thoughts.