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Will The Weeknd get a net worth boost thanks to his performance at the Super Bowl? Delve into the surprising answer right here.

Is the Super Bowl raising The Weeknd’s net worth?

Following the success of his fourth album After Hours and some bizarre headline-worthy appearances last year, R&B crooner the Weeknd is set to perform in the Super Bowl LV on February 7th, 2021. Via Instagram, the Weeknd was confirmed to take the stage at the iconic Pepsi-sponsored halftime show, being held at the Raymond James Stadium in Tampa, Florida this year. 

“We all grow up watching the world’s biggest acts playing the Super Bowl, and one can only dream of being in that position,” he said in a statement regarding his upcoming performance in the New York Times. “I’m humbled, honored and ecstatic to be the center of that infamous stage this year.”

With the Weeknd constantly making news over the past few years – from his chart-topping hits to his high-profile relationships to his grotesque red carpet looks, we wonder how much the popular musician makes. Let’s take a look at the Weeknd’s net worth.  

Forbes’s cover rich

According to Celebrity Net Worth, the Weeknd aka Abel Tesfaye has a net worth estimated to be around $100 million. The amount is an average accumulation from music streams, touring, and album sales over the years. But 2017 was the Weeknd’s highest earning year. 

In 2017, the Weeknd made a staggering income of $92 million, thanks to the billions of streams and successful touring advances. The Weeknd ended up on the cover of Forbes magazine that year, showing off his hard-earned net worth. As Tesfaye told Forbes, “We live in a world where artists don’t really make the money off the music like we did in the Golden Age. It’s not really coming in until you hit the stage.”

However, the annual earnings dropped for the Weeknd in 2019 as reportedly, he made “only” $40 million that year. Though the Weeknd’s 2020 income hasn’t been released yet, we doubt it harmed the Grammy-winning artist’s colossal net worth.

Brand deals & socials

A major portion of the Weeknd’s net worth comes from massive brand endorsements. Some big names that the Weeknd has previously worked with excluding Apple Music & Spotify are Puma, Bacardi, and Marvel – effectively pulling in millions from the brand deals.

Social media is another go-to revenue stream for top celebrities like the Weeknd. With 28 million Instagram followers and 22.4 million YouTube subscribers, the Weeknd is bound to make a few odd millions from them. Last year in particular, the “Blinding Lights” challenge on TikTok went viral and aided in endless music streams for the Weeknd, all of which only added to his net worth. 

Real estate

Currently, the Weeknd is actively trying to sell his $18 million estate in Hidden Hills for a $7 million profit, i.e., for $25 million. Any takers?

Not to worry, the “Star Boy” singer already owns a $21 million Beverly Hills penthouse to reside in at the moment.  

Trivia: Super Bowl doesn’t pay

In 2016, an NFL spokesperson stated the following regarding the gigantic halftime shows at Super Bowl: “We do not pay the artists. We cover expenses and production costs.” So unless any further changes were made, it can be presumed that the Weeknd is likely going to be unpaid for his upcoming Super Bowl LV performance. 

The same has taken place with Jennifer Lopez & Shakira for last year’s halftime show. However, the Weeknd can expect a huge spike in music sales & streaming – and ultimately, in his net worth –  as the NFL regards the halftime shows as free advertising for artists taking the center stage.

Are you looking forward to the Weeknd’s performance in the Super Bowl LV? Let us know in the comments!

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