Advanced Reviews Magento 2 Extension Guide
Magento 2 is one of the most popular choices for eCommerce businesses of all sizes, and for a good reason. Not only is it incredibly feature-rich and customizable, but it also offers a wealth of tools to help you optimize your store and drive sales.
One of the most important tools in your arsenal as an online retailer is reviews.
Customer feedback can make or break a business, and having positive reviews can be the difference between a potential customer choosing your store over a competitor’s.
Fortunately, Magento 2 offers a robust review system that can help you showcase your products and build trust with your audience. Magento 2 Product Review by Mageworx can help you further advance the out-of-the-box functionality.
In this article, we’ll highlight the benefits of using Magento 2 reviews, mention features site admins should have to get the most out of customer feedback, and share the means to implement the functionality in Magento.
Benefits of Using Magento 2 Reviews
Using Magento 2 reviews can provide a wide range of benefits for online retailers. Here are just a few of the benefits they bring:
As mentioned, reviews can help improve your store’s SEO by providing fresh, user-generated content that includes relevant keywords. Magento 2’s review system is optimized for SEO, making it easy to add rich snippets and other metadata to your reviews that can help your store rank higher in search results.
Reviews can also help boost conversions by providing social proof that your products are high-quality and worth purchasing. According to a study by BrightLocal, 91% of consumers read online reviews before making a purchase, so having positive reviews can help convince potential customers to buy from you.
Better customer insights
Reviews can provide valuable insights into your customers’ preferences and pain points. By analyzing reviews, you can identify areas where you need to improve your product offerings or customer service and make changes accordingly.
Improved customer engagement
Magento 2’s review system allows customers to leave ratings and feedback on your products, which can help them feel more engaged with your brand. You can also respond to reviews and engage with customers, building a sense of community around your store.
Increased trust and credibility
Having positive reviews can help build trust and credibility with your audience, especially if they come from verified customers. Magento 2’s review system allows you to moderate and manage reviews, ensuring that they are relevant, accurate, and appropriate.
Reviews can also give you a competitive advantage over other online retailers. If you have more positive reviews than your competitors, potential customers are more likely to choose your store over theirs.
Finally, reviews can help drive sales by providing valuable information to potential customers. When customers see positive reviews, they are more likely to make a purchase, and having a large number of reviews can also help improve your store’s overall reputation.
Which Features Would You Need to Manage Reviews
Out-of-the-box, default Magento 2 comes with the most basic review moderation functionality. You get to moderate and manage reviews, ensuring that they are relevant, accurate, and appropriate. You can approve or reject reviews, as well as edit or delete them if necessary.
That’s basically it.
What other features can come in handy to get the most out of user-generated content?
To manage reviews in Magento, you would need to have the following features:
- Review management dashboard: A centralized dashboard where you can view, manage and moderate all reviews on your Magento store.
- Review moderation: The ability to approve, reject or edit reviews before they are published on your store. This feature is crucial to ensure that inappropriate or spammy reviews are not displayed on your store.
- Review notifications: The ability to receive email notifications when a new review is submitted so that you can take action quickly.
- Review filtering and sorting: The ability to filter and sort reviews by rating, date, and other criteria to make it easier for customers to find the reviews they are interested in.
- Review responses: The ability to respond to customer reviews to address any concerns or issues they may have raised. This feature can help build trust and loyalty with your customers.
- Review rating system: A star rating system that allows customers to rate products on a scale of 1 to 5 stars.
- Review commenting system: The ability for customers to leave comments on reviews to provide more details about their experience with the product.
- Review syndication: The ability to syndicate reviews to third-party review sites to expand your store’s reach and increase your online reputation.
- Review reminders: Asking for reviews manually can be a time-consuming process. Review reminders can help automate the process and send customizable review request emails or, alternatively, display review popups when the customer visits your site.
By having these features, you can effectively manage and leverage customer reviews to improve your store’s reputation, increase sales and drive customer loyalty.
How do you get such a tool belt in Magento 2?
By installing a third-party extension. And Mageworx’s solution is one of the best available at the moment.
Product Reviews & Reminders by Mageworx
Product Reviews & Reminders by Mageworx is a Magento review extension that helps online merchants add instant social proof to their stores through customer reviews. It comes with various features that help store owners collect and display relevant feedback from their customers.
One of the key features of this extension is the star rating system, which allows customers to rate products on a scale of 1 to 5 stars. This rating system helps store owners quickly understand the overall satisfaction of their customers with a particular product.
Another feature is the “Pros and Cons” section, where buyers can list the positive and negative aspects of the product. This feature provides more insights for potential buyers and helps them make an informed purchase decision.
The extension also comes with a “Reviews Summary” feature, which provides an overview of all the reviews for a particular product. This feature helps customers quickly gauge the overall sentiment about the product.
The “Verified” badge is another feature that adds credibility to the reviews. This badge is displayed next to reviews that are written by customers who have purchased the product, adding authenticity to the feedback.
The module also provides a filtering system that helps store owners display relevant feedback to their customers. The filtering system enables you to sort reviews by rating, date, and other criteria, making it easier for customers to find the reviews they are interested in.
In addition to text reviews, the extension also allows customers to upload images to share product visuals. This feature adds more context to the feedback and helps potential buyers visualize the product better.
The extension also comes with a review reminder feature that automates the review collection process. Reminder pop ups and emails can be sent to customers based on predefined triggers and rules, ensuring that reviews are collected at the right time.
Custom and predefined popup and email reminder functionality is also available for the extension. It makes it easier for store owners to customize the review reminders to match your store’s branding.
Overall, Product Reviews & Reminders by Mageworx is a comprehensive review extension for Magento that adds instant social proof to online stores. Its various features make it easier for store owners to collect, manage, and display customer reviews, improving your store’s reputation and increasing sales.
Customer reviews are a crucial aspect of any successful eCommerce store.
With the availability of advanced extensions that offer enhanced review features, Magento 2 store owners can now offer their customers a better user experience while also collecting valuable feedback that can help improve their products and services.
By prioritizing the development and implementation of advanced review functionality, online merchants can create successful and sustainable eCommerce businesses.