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5 Best Rewards & Loyalty Magento 2 Extensions

As an online store owner, you know how important it is to keep your customers engaged and loyal to your brand.

One of the best ways to do this is by implementing a rewards and loyalty program.

These programs incentivize customers to make repeat purchases and refer their friends to your store.

With Magento 2, you have access to a range of extensions that can help you create a rewards and loyalty program that meets the unique needs of your business.

This article shares details about the features you, as a business owner, would expect to have. This tool belt will make the choice of a Magento Loyalty Program module that meets your business requirements simpler and more efficient.

Let’s dive right into it.

Why Does Your Magento 2 Store Need Loyalty Extension?

A loyalty extension can be a valuable addition to your Magento 2 store for several reasons:

  • Retain customers: A loyalty extension can help you retain customers by rewarding them for their loyalty to your store. This can include incentives such as exclusive discounts, free shipping, or access to new products before they are released to the general public.
  • Increase repeat purchases: By offering incentives for repeat purchases, a loyalty extension can encourage customers to return to your store and buy more products. This can help increase your store’s revenue and profitability over time.
  • Build brand loyalty: A loyalty extension can help you build brand loyalty by creating a sense of community among your customers. This can lead to positive word-of-mouth marketing and increased brand awareness, both of which can help your store grow.
  • Collect customer data: A loyalty extension can help you collect valuable data on your customers’ purchasing habits, preferences, and behavior. This can be used to improve your marketing efforts, develop new products, and enhance the overall customer experience.
  • Improve customer experience: By offering a loyalty program, you can enhance the customer experience by providing personalized offers and rewards based on their individual preferences and behavior. This can help you create a more engaging and rewarding shopping experience for your customers.

Best Magento 2 Reward Points Extensions

Whereas every business is unique and has its specific needs, goals, and requirements, Magento Marketplace offers a wide range of third-party extensions that have similar functionality yet come with a unique set of features.

We took the liberty of doing this legwork for you and cherry-picked the following modules:

Reward Points by Mageplaza

Mageplaza’s Reward Points stands as a remarkably potent loyalty initiative. The Reward System seamlessly transforms purchasers into steadfast patrons, courtesy of its automated points accrual and redemption mechanism. This system empowers businesses to elevate sales, enhance conversion rates, and cultivate a recurrent customer base.

Magento 2 extension’s top features:

  • Mageplaza Loyalty Points Extension: PWA Compatibility Enhanced
  • Craft Alluring Rewards with Customizable Point Labels
  • Elevate Customer Experience Through a Points Spending Slider
  • Fine-Tune Your Reward Points System with Updated Earning & Spending Rules
  • Amplify Marketing Campaigns with Effective Rewards for Social Sharing
  • Drive Customer Engagement via Incentives for Desired Behaviors
  • Stimulate Repeat Purchases with the Sell by Points Feature
  • Acquire New Customers Cost-effectively Through Referral Rewards
  • Monitor and Analyze Reward Programs with Advanced Reporting
  • Seamless Integration Enabled via API Support
  • Effortlessly Manage Across Platforms via Reward Points Import & Export
  • Create a Personalized Loyalty Scheme with the Milestones Program

Magento 2 Reward Points by BSSCommerce

Here’s another module that has the functionality to turn discerning customers into your brand’s advocates and fare well in building loyal seller-buyer relationships.

This option has all the basic functionality required to build a loyalty program from the ground up and develop it into your business’s carte-de-visite.

Magento 2 extension’s top features:

  • Points for completing an order, registration, sharing feedback, etc.
  • Cover refunds with store points
  • Send notification emails about the points-related changes
  • The ability for the customer to earn points from tax and shipping fees
  • Rest API and GraphQL API support

Amasty’s Loyalty Program Extension

Amasty’s module is another solution on the list that allows you to turn one-time buyers into regulars.

Similarly to other solutions, the extension will notify site visitors about the number of points they receive if they purchase a specific product or complete a specific on-site activity. It allows keeping the customers engaged and motivated during the shopping process.

Magento 2 extension’s top features:

  • Setting up different point levels for different types of customers, so your most loyal shoppers can earn even more rewards.
  • Different redemption rules, so your customers have plenty of ways to earn and spend their points.
  • Compatibility with a wide range of payment and shipping methods, so you can offer your customers the flexibility they need to make purchases.
  • Access to detailed reports and analytics that show you how your loyalty program is performing.

Aheadworks’ Points and Rewards Extension

This is another trustworthy and feature-rich extension designed to let companies incorporate the most-needed loyalty program features into their business strategies.

With the extension, you will enjoy the flexibility of the configuration process and be able to set up rules on points earning and spending for each of your site’s customer groups.

Magento 2 extension’s top features:

  • Boatloads of possible points earning and spending rules
  • The ability to offer points for specific categories or products only
  • Rules for customer groups based on their lifetime sales
  • In-built analytics for points overview and management
  • Integration with B2B company accounts

Reward Points Pro Extension by Magedelight

Here’s another comprehensive solution that allows businesses to set flexible points earning and spending rules and conditions.

Distinctly, the module offers store customers to gift their points to friends and family. This can encourage existing consumers to refer new customers, leading to so-cold word-of-mouth marketing. It also helps increase customer loyalty as customers feel valued and appreciated when they are able to share their rewards with their friends and relatives. 

Magento 2 extension’s top features:

  • Earning points for completing specific actions
  • Setting currency value
  • The ability for the customers to gift their points to friends
  • Allow specific customer groups only to use store credits
  • Multi-currency support


In this article, we highlighted just some of the rewards and loyalty extensions available on the market. All of them are robust tools that have it all to help you launch, run and manage a successful loyalty program in a Magento-based business.

As each of the mentioned Magento 2 modules comes with different features, it’s up to you only which solution fits your business requirements and size.

We hope now your choice of an ideal reward points extension for your business will be as easy as ABC.

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