All the best ‘Star Wars: The Rise of Skywalker’ swag from the film series merch

The Star Wars film series has always known how to turn a movie release into a full-court merchandising press. With Rise of Skywalker on the horizon, Disney and Lucasfilm rolled out partnerships that stretched from high-end cars to kitchen appliances, proving once again that the galaxy reaches every corner of the consumer market. The lineup included everything from luxury cross-promotions to everyday staples, and the result was a campaign that felt as expansive as the saga itself.

Some of these collaborations leaned into the expected toy aisle staples, while others pushed the brand into surprising territory. Each one carried its own flavor of Star Wars energy, whether it was a high-concept audio experiment or a limited-edition kitchen gadget. The sheer range made it clear that Disney was courting every demographic that might buy into the hype.

Porsche

Porsche and Lucasfilm created a fictional Tri-Wing S-91x Pegasus starship for promotional use, blending the German automaker’s design language with Star Wars aesthetics. The ship appeared at Singapore’s The Float @ Marina Bay, where Stormtroopers helped promote the Taycan, the brand’s first fully electric sedan. The event framed the car as part of the same futuristic universe as the film.

Promotional pricing figures floated in Singapore dollars at the time, but actual U.S. MSRPs for the Taycan line later started around $108,000 for base models. The variants reached consumers beginning in 2020, marking Porsche’s entry into the electric performance segment while still riding the Star Wars wave.

Target

Target and Disney created a shop-in-shop experience in select U.S. stores, stocking exclusive Rise of Skywalker merchandise alongside the regular Disney assortment. The rollout hit both physical locations and Target.com, timed with the Triple Force Friday promotional window. Twenty-five initial stores participated in the first wave, giving fans a dedicated corner to hunt for film-specific items.

The campaign encouraged user-generated content under the #ShareTheForceFriday hashtag, turning shoppers into part of the marketing push. It was a straightforward retail play that still managed to feel like an event rather than just another endcap display.

General Electric

GE Appliances leaned into the franchise with a campaign called “Harnessing the Force of Innovation,” complete with video spots and in-store merchandising across thousands of retail locations. The effort positioned GE’s appliances as forward-thinking tools, using the film’s tech-forward themes as shorthand for innovation. It was one of the more straightforward brand extensions on the list.

The merchandising push reached roughly 10,000 stores, giving the campaign serious shelf presence during the holiday season. While the connection to Star Wars was mostly thematic, it still managed to land in front of a broad audience that might not have been thinking about appliances in galactic terms before.

Bose

Bose partnered with the official Star Wars app to deliver audio augmented reality experiences, giving listeners a 360-degree spatial audio layer that synced with the film’s sound design. The experiences worked on Bose Frames, Headphones 700, and QC35 II models, pulling from Skywalker Sound archives to create immersive moments. One sequence focused on Rey’s lightsaber, placing the hum and clash in the listener’s immediate space.

The collaboration made sense for anyone who remembered the theater-shaking Lucasfilm logo that used to rattle the room before the opening crawl. It turned that memory into something interactive rather than just nostalgic, and the technical specs kept it from feeling like a gimmick.

Williams Sonoma

Williams Sonoma teamed with Instant Pot for a limited Star Wars edition featuring five character designs: BB-8, Darth Vader, R2-D2, Chewbacca, and Stormtrooper. The pots retailed between $80 and $120 during the 2019 holiday season, giving the kitchen brand an unexpected tie-in that still managed to feel on-brand for both sides. The designs were straightforward but instantly recognizable.

The move highlighted how far Disney was willing to push the franchise into lifestyle categories. Even if the typical Williams Sonoma customer might not have been lining up for opening night tickets, the limited run still created a talking point for anyone who happened to see the packaging.

Pat McGrath

Pat McGrath Labs released a Rise of Skywalker makeup collection in December 2019, with packaging featuring C-3PO and the red Sith Trooper. The three eyeshadow palettes included “Mthrshp: Dark Galaxy,” “Mthrshp: Galactic Gold,” and “Mothership IV Decadence,” while four lip balms rounded out the drop in Clear, Nude Astral, Gold Astral, and Flesh 3. A separate Star Wars collection arrived in 2022, focused on the original trilogy.

McGrath, a noted superfan, mentioned keeping one set untouched while adding another to her everyday kit. The collection gave beauty enthusiasts a way to incorporate the film’s aesthetic into their routines without needing a full cosplay setup.

Dannon

Dannon introduced Star Wars-themed probiotic smoothie bottles timed to the film’s release, leaning into the idea that every young Jedi needs a midichlorian-adjacent boost. The products kept the branding light and playful, fitting comfortably among other licensed food tie-ins that pop up during major franchise launches.

Lego

Lego released multiple vehicle and character sets tied directly to Rise of Skywalker, making the Danish toy company one of the most visible partners in the merchandising push. The builds covered key ships and scenes from the film, giving builders of all ages a hands-on way to extend the story beyond the screen. The sets ranged from small character packs to larger display pieces that appealed to both casual fans and dedicated collectors.

The timing aligned with the film’s marketing cycle, ensuring the sets were on shelves well before opening weekend. Lego’s long history with Star Wars meant the new releases slotted naturally into an already established line, but the Rise of Skywalker-specific details still gave them a fresh hook.

Hasbro

Hasbro served as a primary toy licensee, dropping action figures, vehicles, and role-play items built around Rise of Skywalker characters and moments. The Black Series line received particular attention, with higher-detail figures aimed at adult collectors alongside more accessible playsets for younger fans. The scale of the release reflected Hasbro’s long-standing role in the franchise’s toy ecosystem.

Many of the items carried film-accurate details that rewarded close inspection, from weathered paint applications to miniature accessories pulled straight from key scenes. The breadth of the assortment meant there was something for every price point and level of interest.

Funko

Funko produced multiple Pop figures for Rise of Skywalker characters, including both standard releases and store exclusives that quickly became chase items. The stylized vinyl figures covered the usual suspects alongside newer faces from the film, giving collectors an easy entry point into the merchandising wave. Display cases at major retailers made the Pops hard to miss during the holiday shopping period.

The appeal lay in the combination of recognizable design and limited availability on certain variants. Fans who missed out on exclusives often turned to secondary markets, a pattern that repeated across multiple Funko Star Wars drops over the years.

Apparel and Fashion Collaborations

Beyond beauty and kitchenware, several fashion brands released clothing lines inspired by Rise of Skywalker, ranging from graphic tees and hoodies to more elevated capsule collections. The apparel tie-ins often featured subtle references rather than overt logos, letting fans signal their interest without committing to full cosplay. Retailers carried everything from basic crewnecks to limited-edition jackets that echoed the film’s color palette.

These collaborations filled a gap between the toy-focused products and the higher-end luxury partnerships. They gave the campaign reach into everyday wardrobes, extending the film’s visibility long after the theatrical run ended.

Taken together, the Rise of Skywalker merchandising push showed how thoroughly Disney could embed a film into multiple categories at once. From the high-concept Porsche display to the everyday convenience of a Dannon smoothie, the campaign left very little ground uncovered. The mix of expected toy drops and unexpected lifestyle crossovers kept the rollout feeling dynamic rather than repetitive, even if the sheer volume sometimes bordered on overwhelming.