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What do you do once you've conquered the music industry? If you're Ariana Grande, you create R.E.M. – your very own beauty line. Learn all about it here!

Does Ariana Grande’s new beauty brand R.E.M. mean she’s retiring from music?

What can Ariana Grande not do at this point? That’s certainly a great question, especially after the talented singer recently announced the launch of her brand new beauty line to her millions of fans. The beauty line, titled R.E.M., has been teased by Ariana Grande to all her fans in the past weeks, and now you can finally see what the company will have for sale. Check out all the products and details on the new line here. 

The very exciting announcement 

In Allure’s October 2021 issue, singer Ariana Grande finally released the first products from her brand new cosmetic line R.E.M. Beauty, and we’ll admit that they look absolutely amazing so far. The star said to the mag: “Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being, like, ‘I don’t know’, sweating”.

Ariana Grande admitted about the R.E.M. Beauty line that “It was so hard to keep a secret for this long”. But now, she can finally share all of the new and exciting products that she’s been hiding from her fans for so long, and the drops so far look absolutely amazing. The beauty line will release products in drops, and will start off by releasing eye products that have all been prepared and approved by the singer herself. 

The eye products for the R.E.M. Beauty line will include everything from gorgeous liner to liquid shadows, glitters, mascara, and eyelashes that will imitate the iconic cat-eye shape Ariana Grande is known for with her own eye make-up. We don’t have any other details on just when the actual release date for this line will be, or the details on what the prices will look like or the actual shades, but we’re so excited to hear more about it. 

Inspirations for style

The “Positions” singer also excited fans some more by expressing that a tingling lip gloss was going to drop very soon as well. Ariana Grande also shared that the R.E.M. Beauty line was heavily inspired by stars such as Nancy Sinatra, Barbarella, and other huge icons from the decade of the 60s. She also said that this project was something she had been working on and keeping under wraps for the past two years. We love that for her!

When speaking of her inspirations, she said: “I’ve always sort of gravitated towards the ‘50s and ‘60s and ‘70s for glamour references. I’ve always pictured myself in a different time period. I’ve always wanted to wear that makeup, wear that hair, wear those outfits, be those performers”.

When reflecting on all of the other stars & singers that have recently dipped their toes into the beauty industry as well – from Kim Kardashian all the way to Rihanna, Kylie Jenner, or Halsey – Ariana Grande expressed that while the field is quite “crowded”, she’s sure there’s enough space for everyone. She said to Allure magazine: “I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever”.

“I think that … I wear my peers’ makeup as well, just like I listen to their music”, she said. “I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music”, Ariana Grande added. Well, does her going into beauty mean she’s taking a break from music? 

We certainly hope not, and it doesn’t seem like she’ll be backing down from making music anytime soon. After all, she has always proved that she is a woman of many talents, so we trust we’ll be getting beauty products from the star while also jamming out to her new hits.

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