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NewJeans fans have kept the kpop store shelves busy for years, and the 2023 LINE FRIENDS collab still stands out as one of the brightest chapters. The five-member group dropped a full Bunini plush line that matched each member with her own bunny, while Powerpuff Girls phone grips and back holders gave the same video aesthetic a fresh retail spin. The anime-style Get Up tote stayed in rotation for anyone who hit the fifty-dollar mark, and the whole drop proved that a well-timed kpop store drop can keep the conversation going long after the initial hype fades.
New merch
Pre-orders opened in early August 2023 and the Seoul pop-ups in Gangnam and Hongdae ran through the end of the month, giving fans the first real-world look at the plushies and limited accessories. Those same Bunini figures and Powerpuff-inspired grips stayed listed on official stores well into 2026, a quiet sign that the collection never really left the kpop store circuit even as the group’s schedule shifted.
Billboard Success
Get Up arrived in July 2023 and opened at number one on the Billboard 200 with 126,500 equivalent units, edging out the star-packed Barbie soundtrack by a few hundred copies. The debut marked the group’s first chart-topping week and confirmed that their mix of crisp hooks and visual experimentation could land in the same conversation as major Western releases. Their Lollapalooza Chicago set that August served as the live debut in the States, and the members later noted that watching Billie Eilish helped shape the way they moved through the big-stage moment.
2024 Releases and Musical Evolution
After the summer run of Get Up, NewJeans kept the pipeline moving with the double single How Sweet in May 2024 and the Japanese single Supernatural the following month. Both projects leaned further into the breezy, sample-heavy sound the group had already claimed, and the videos leaned into color-blocked sets and quick-cut choreography that felt like a natural extension of the Powerpuff-inspired visuals from the year before. Those two releases became the final studio statements before the group stepped back, giving fans a compact but complete bridge between the 2023 peak and the longer pause that followed.
Fan Engagement and Global Expansion
The first Bunnies Camp fan meeting happened in Seoul in July 2023, where the group performed ETA live for the first time. A year later the event moved to Tokyo Dome and pulled more than 91,000 fans across two nights, turning a single-city gathering into a full-scale arena production. The jump in scale showed how the kpop store energy around NewJeans translated into live ticket demand, even as the members balanced growing international schedules with the quiet work of keeping the community close.
Group Hiatus and Legal Developments
In March 2025 the group announced an indefinite hiatus after a court injunction tied to their contract dispute with ADOR. Subsequent rulings upheld the original contract terms through 2029, and by November 2025 all five members had confirmed their return to the label. The timeline reset expectations for fans who had been tracking every update on the kpop store front, yet the legal clarity also gave the members room to regroup without the pressure of an immediate release cycle.
Comeback Outlook for 2026
ADOR has since confirmed that the members are shaping a new musical narrative, with early sessions reported in Copenhagen. Plans point toward the second half of 2026 for either a full-lineup project or a more measured return that could include select appearances and digital drops. For anyone still refreshing the kpop store pages, the message is simple: the Bunini plushies and Get Up-era merch remain in stock, and the next chapter is already in motion.
