Aunt Jemima changes its name: Memes followed shortly after
Quaker Oats is releasing a new name and logo for its “Aunt Jemima” products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades.
The name “Aunt Jemima,” has been long criticized as a racist caricature of a Black woman stemming from slavery. But it wasn’t just the name that was offensive. Most people today are familiar with the “modern” Jemima with the coiffed hair, lipstick and earrings.
However, the original image portrayed a smiling Black woman wearing a red bandana around her head with a white collar, reminiscent of a maid’s uniform, visible. She also looked to be about 20 pounds heavier than her modern counterpart. The modern version, too, was a response to cries of racism. Yet, the stigma remained. (Black History lesson for the day. You’re welcome. 😲)
“We are starting a new day with Pearl Milling Company,” a PepsiCo spokesperson said. “A new day rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.” (Guess they mean teaching moments.)
The Internet is, of course, having a field day with the announcement. We’ve been cracking up at some of the hilarious memes being shared on Twitter. Here you go!:
Aunt Jemima leaving the syrup game pic.twitter.com/5NunzRcJNk
— Josiah Johnson (@KingJosiah54) February 10, 2021
Aunt Jemina exits
I saw that this new Aunt Jemima rebrand is coming out in June, and am putting this out there and I sincerely hope PepsiCo is listening…
DO 👏🏾 NOT 👏🏾 MAKE 👏🏾 A 👏🏾 JUNETEENTH 👏🏾 MOMENT 👏🏾 OUTTA 👏🏾 THIS 👏🏾 DAMN 👏🏾 SYRUP pic.twitter.com/7OzH59RQZZ
— Myles Worthington (@MylesTW) February 10, 2021
Soooo, it’s not a holiday?
I still have a sealed bottle of Aunt Jemima in my kitchen cabinet. pic.twitter.com/GTpRV2UnPn
— Mack (@_Kenziepuff) February 10, 2021
Come and get it, I dare you
You can’t have it. Not MY Aunt Jemima!
Me at the grocery store looking for Aunt Jemima syrup tonight pic.twitter.com/D9nuasXR82
— Rich (@UptownDCRich) February 10, 2021
Where’d it go?
Searching, searching everywhere.
Aunt Jemima and "Stabbed" are trending. pic.twitter.com/o6MkoPunH2
— Jeremy Kawika (@JeremyKawika) February 10, 2021
That’s that. Bye-ee!
Me to my last bottle of Aunt Jemima. https://t.co/TD2cS1rRpj pic.twitter.com/OmRjbMPxmJ
— Trevor ⚜️ (@THartupee) February 10, 2021
Rest in peace?
Just waiting for the next controversy.
“…hand me that Pearl Milling out the cabinet!.” “Don’t forget the Pearl Milling Company syrup when you go to the store!” Aunt Jemima is now officially Pearl Milling Company. Is this the best (name) they could come up with though?.🤷🏾♂️ #AuntJemima #Syrup pic.twitter.com/HqACOdVOrm
— Brandon Bryant (@mrbrandonbryant) February 10, 2021
A syrup by any other name . . .
You gotta admit, a little imagination would’ve helped.
Aunt Jemima got a new name and label. pic.twitter.com/lhbdFhClsn
— EctoBurger (@EctoBurger) February 10, 2021
Moving right along . . .
A special kind of stupidity: pic.twitter.com/ZBhzCFK2XZ
— ✨Afro AH-ME✨ (@AfroAmi) February 10, 2021
Powerful Black woman . . . riiight.
Thanks to the woke culture I'm going to be rich.
bought cases of original Aunt Jemima products. pic.twitter.com/O7cLyXf3lG
— Bernie Hettrick (@HettrickBernie) February 10, 2021
Destined to become a collector’s item!
Trump Defies Liberals By Chugging Entire Bottle Of Aunt Jemima Syrup https://t.co/CZ60licCwI
— The Babylon Bee (@TheBabylonBee) February 10, 2021
Trump chugs syrup
(Sigh) Got a cast iron stomach, that one!
So what do you think about the Aunt Jemima name change? Let us know in the comments below!