Get your rhythm on watching the music video for “Distance”
A good music video can make or break an entire song. While a song can be a bop on its own, it’s the visual aspect that shows how powerful the song is. “Distance” by Cristina Malakhai and Bellringer could’ve had an awful video, but at the hands of director Stefany Rojo, the music video for their new song is magical.
Bellringer is an internationally recognized music producer, while Cristina Malakhai is a tour-de-force in Spain with numerous number one hits. Together, their song “Distance” is the perfect mix of Latin and hip-hop style music. Combine that with Stefany Rojo’s beautiful directing, and it’s no surprise the music video for “Distance” is a hit.
Bringing completely different worlds together
Throughout her career, Cristina Malakhai has been on top of the chats in Spain. Her project Los Peces de Cristina was where Malakhai shot up the charts, scoring a number one album on iTunes Spain. After being well received by critics and radio listeners throughout Spain, Malakhai was able to go on a grand tour across Europe and the U.S. while riding the success of the album.
Bellringer, real name Marcus Bell, founded his own music production company Bellringer Productions. Under his company, Bellringer has worked with artists like Nicki Minaj, Snoop Dogg, and Timbaland, along with companies such as Netflix, HBO, and Showtime. With over 10,000 logged under his company, you’ve definitely heard at least one song produced by Bellringer.
Rounding out the group, Peruvian director Stefany Rojo has found herself working on a variety of projects over the years. While “Distance” marks her first time working on a music video, she’s no stranger to the day to day life of being on set. Working on indie projects such as the feature film Loulou & the short films Cycle and Wholeheartedly.
Music video matches song
Ironically, bringing worlds together is part of the message of “Distance”, both the song and video. The song focuses on the bond between humans where we desire personal connections and intimacy, but also see ourselves as individuals. Applying these complex feelings in terms of a romantic relationship, it becomes clear how close yet far apart the couple featured in the video is.
As the couple dances around their emotions, trying to find inner peace while remaining together, the lyrics of “Distance” hit harder and harder. The combination of Latin roots with a hint of urban hip-hop also strengthen the song’s message. Bellringer’s signature producing style combined with the haunting vocals of Cristina Malakhai nails the entire atmosphere of the song.
Overall, “Distance” works as both a music video and a short film because of the powerful message in both. We’re all just trying to navigate this world, blinded by our selfishness as we look for love. By putting three powerhouses together in Bellringer, Cristina Malakhai, and Stefany Rojo, “Distance” is the must-see music video this festival season.