YouTube for business promotion
But before you decide to buy Youtube views cheap we talk about the promotion tools, it is worth dwelling on the main indicators of the video and the YouTube channel, taking into account which the promotion should be built and the distribution format should be selected.
If you open channel analytics, your eyes may run wild from the abundance of various metrics, but first of all, you need to pay attention to the following values:
- audience retention;
- Cover CTR (click-through-rate, the ratio of the number of clicks to the number of impressions as a percentage);
- ER (engagement rate, that is, the engagement rate, in percent: likes, comments, subscriptions after viewing, etc.);
- viewing depth on the entire channel (transitions from one clip to another).
Let’s figure out why all this is important.
Roller ranking factors
Previously, when news feeds on all social networks were lined up based on subscriptions and chronology, everything was much simpler. It was possible to say with almost 100% certainty that the next video on a certain channel would collect so many views.
But that all changed with the arrival of algorithmic news feeds.
Now, in order to get into the sight of even your subscribers, you need to try to please the algorithms.
It is considered normal practice when only 20-40% of your channel subscribers watch videos. The rest, as a rule, are typed from the search and the block of recommendations.
And it is in order to get into the recommendation block that it is so important to pay attention to CTR and engagement.
Let’s take a look at how each metric affects your SERP and ranking.
CTR – The higher your icon-to-view conversion, the more views you get for fewer impressions. This is a signal for YouTube to show you more often in the recommendation block, on the main and other viewing pages, because the likelihood of making a viewing is high. Audience retention – the higher it is, the more time each user will spend on the platform. This is a signal to YouTube that you are helping to keep the viewer on the platform for a long time. Depth of viewing across the entire channel – the more videos from your channel each viewer watches, the better, and this is a clear sign that they like your videos. This is a signal for YouTube that you can interest the viewer not only with one video, but with a whole series, which increases the time spent on YouTube. ER – everything is simple here: every reaction, be it a like or a comment, is a signal that your content gets a response from the viewer and he wants to respond to it.
If your CTR is 10%, but it’s just a clickbait cover image and users leave after a few seconds, you won’t last long in recommendations.
Important! In all social networks, recommendations work according to the following principle.
The video is shown for 500 people (conditionally). YouTube measures how users reacted to the displayed content, whether they clicked, how long they watched it, etc. If YouTube understands that your video is getting interactions and people like it, it shows you a new portion of users, but a little wider – say, 5 thousand people. And then in a circle.
As soon as your video stops eliciting a reaction from people, it drops out of recommendations.
And only the quality of the content will determine how many views you get as a result.
Selection of semantics
There is a lot of talk about the correct selection of metadata. There are also several ways to select semantics.
First you need to decide on the title of the video. To do this, enter a keyword in your YouTube search – for example, “bike”. YouTube itself begins to suggest the most frequent queries related to it.
If none of the options suits you, you can add a question before the keyword: how, what, why, etc.
For more information, you can put the vidIQ or TubeBoddy extension, which will immediately show the level of competition for the selected keyword.
If you have a small channel or are uploading your first videos at all, you need to find keywords for which there will be sufficient search volume and the lowest possible competition. If the competition is high, you will very soon drop out of the search results.
After you have decided on the name of your video, you need to fill in the description and tags.
If you are familiar with SEO sites, you probably know that there are sites for search engines and sites for people. In the case of YouTube, the principle is the same – and you need to optimize videos for people.
A simple example: “Do you need a bike? What bike? How to choose a bike so that the bike is good and your bike lasts a long time and so that you like the bike … “
This is a bad description! An attempt to fill in as many keys as possible is unlikely to help in ranking and will definitely scare away the user.
Recommendation: as succinctly as possible, describe in two or three sentences what your video is about. Place links to related videos, if any, a call to subscribe to your channel, and additional links under the text block. Hashtags are placed at the very bottom.
Tags and hashtags
When working with tags, it’s important to remember that their main function is to help YouTube understand your video better. Therefore, adhere to the following principles of working with them:
Choose tags that relate to the title of your video and to the content itself. You don’t need to write random keywords just because they are popular right now – this will only confuse YouTube. The same applies to names. If you mentioned someone famous in your video, you don’t need to write their name in the title and tags. Even if YouTube gives you a recommendation next to its content (which is unlikely), users will immediately understand that this is a simple clickbait and will drop the depth of their browsing. Write as many tags as you really need. In other words, YouTube allocates 500 characters for tags, but that doesn’t mean you need to use all of them. If you picked five and think that you have fully covered the topic of your video, leave them and do not invent new ones. It doesn’t work.
Okay, the tags were picked up, but the question of efficiency remains. Let me put it bluntly: the correct selection of metadata is just a drop in the ocean. And if now you start with zero subscribers views, you should not expect rapid growth only thanks to correct optimization.
First of all, because almost every author already knows how to select tags and use vidIQ. And if so, why would your video suddenly be in the first positions in the search results?
That is why promotion formats that can provide initial traffic to a channel or significantly increase current indicators come out on top without Youtube buying subscribers.