How To Translate Your Marketing Campaign for TikTok
TikTok is one of the most popular content creation platforms out there. It is also one of the most downloaded apps in the past few years, with almost one billion active users across the globe. The rapid rise of TikTok at the beginning of 2020 was noteworthy, with nearly 315 million downloads in that short period. The sudden jump in TikTok users coincided with the pandemic’s beginning when creators explored this platform to come out with super fun and relatable content!
The popularity of TikTok as a social media platform is not surprising. After all, it’s a simple, user-friendly platform where creating content is relatively easy, thanks to the tools and features the app offers. To top it off, TikTok gives you outstanding visibility, where your content gets the attention, it deserves from a broad audience base. Teenagers, millennials, and even boomers use this app to create and absorb many funny, inspirational, educative, and artsy content.
With so many content creators on TikTok, creating videos that stand apart from the rest is essential. Aside from creating unique content, you also need to focus on TikTok marketing. Mastering the marketing power of the social media phenomenon will help you leverage your content to promote your businesses. So let us understand how to market your TikTok content to win the day.
What is TikTok Marketing?
TikTok Marketing is all about using the TikTok app to promote a product, service, or brand with the help of different tactics and strategies. Whether you are a beginner or already a TikTok influencer with thousands of followers, you need to have a TikTok marketing strategy in place. And although TikTok may seem like a dynamic online world where the content is scattered and strange, it is still a video-driven platform that provides unique, engaging, and fresh marketing opportunities.
Types Of TikTok Marketing
The whole idea of TikTok marketing is to help businesses grow while building engaged communities. Marketing with the help of TikTok also helps boost brand awareness for both established companies and those that are only just starting. The app also allows you to advertise and sell your products and services to a broader audience. Given it’s a fast-paced social media platform, you can also get feedback from your customers and audiences and provide instant customer service. It’s all thanks to the app lacking geographic boundaries and limitations.
With that in mind, a few questions need answering. The biggest question is ‘how do you nail TikTok marketing’? That one is quickly followed by ‘how can you have an impactful presence on TikTok’? Fortunately, we will answer those key questions and explore the benefits and techniques of marketing your business with TikTok.
Collaborating with an influencer or content creator is a great way to get started. What’s more, it’s a technique that works for both types of businesses – those that are starting afresh and those that are well and truly established. TikTok influencers are recognizable TikTok ‘celebrities’ that already have a solid fan following and produce regular content. To be successful in your business, you need to leverage that entry-point by collaborating with them. The best part about influencers or creators on TikTok is that they can present even the most complex or monotonous idea in a creative and fun way. Asa business, it makes sense to utilize their presence to promote your products and services to a broad audience on the platform.
If you’re looking to make a mark among a new target demographic, collaborating with a TikTok influencer will be handy. The influencer clan has a solid understanding of TikTok dynamics and how to ‘hook’ their target demographic. They know what type of content attracts different kinds of audiences. They are willing to walk the extra mile by creating entertaining content to boost their following and your brand’s presence on the platform.
Let’s face it; no one likes scrolling through repetitive content. The same concepts, songs, video overlays become background noise, and after a point, it stops impacting the audience. So how do you set yourself apart from thousands of other creators out there? By far, the most powerful method is creating original, relatable, and uncomplicated content. Straightforward content that is straight from the heart and ‘real’ will make a significant difference when promoting your brand on TikTok.
Instead of looking for ideas to copy, look for content to take inspiration from. Try to figure out how to add your twists to existing content while making it relevant and effective for your product or services marketing. Rather than blindly following viral trends, explore the app and all the beautiful possibilities it offers. Make use of the different tools TikTok offers. Storyboard some ideas to create a fantastic video or reel and get going. Your idea could end up being the next viral trend on TikTok – or at the very least help to convert leads to sales. Thinking outside of the box always pays!
TikTok for Business (Paid Ads)
It’s undeniable that the rising popularity of TikTok makes it a valuable advertising platform. Since the inception of the social media platform, many businesses have employed TikTok to market their products and services in a fun and creative ways. As a result, they gained excellent results that led the team at TikTok to introduce the TikTok for Business feature. In essence, the Business platform allows you to air your marketing and ads on the platform effectively. Of course, these ads are paid, but if you ask us, every penny invested in TikTok ads is worth it!
TikTok ads are still a relatively new medium, and as such, the methodology is basic. However, it is a simple, self-serve platform that makes it easy for brands large and small to try out the feature. Once you understand how helpful TikTok for business is, there’s no turning back! Advertisers on TikTok can use several ad formats, including top view ads, in-feed ads, branded hashtag ads, branded effect ads, and spark ads.
All you have to do is create a TikTok For Business ad account, fill in the requisite details about your business, and you are good to go. Next, you can create the ad group and ultimately upload your ads directly to the platform. Once you submit the finished campaign, it then goes to TikTok for review. Finally, you can run your marketing campaign once it’s approved.
By now, you are pondering the most important question, and business would ask – ‘how much do you have to pay for the TikTok ads? TikTok, like other platforms, works on a bidding system. These figures vary depending on the ad type you choose and the bid you make. The amount you pay for your advertising campaigns will also depend on the existing competition in the market segment at the given time.
Benefits of TikTok Marketing
Like Instagram and other popular social media platforms, TikTok is a global platform with few geographic limitations. Even though it’s unavailable in India, TikTok has a broad user base in the United States, China, and 150 other countries. As a result, TikTok provides a reliable and hugely popular platform for marketing your business, products, and services globally. In addition, TikTok offers business users many tools that give you the flexibility to create location-specific content. It’s a feature ensuring that language doesn’t become a barrier in your marketing campaigns.
What’s most impressive about TikTok is that Even though it’s just as popular as other apps, it still hasn’t reached the point of saturation. It’s precisely why you need to make use of this platform at the right time— strike while the iron is hot! TikTok will help you bridge the gap between your business and a new user base – and that’s what you want!
Tapping into local influencers will gain the reach you couldn’t otherwise achieve on your own. Influencers are kings on these social media platforms. Collaborating with influencers with 10,000+ followers can help you in your local marketing campaigns.
The TikTok audience is always willing and eager to engage with exciting content through replications. Once you can build a rapport with the crowd, they are willing to try out challenges, create their videos with fun concepts, and help you develop your brand in a way you cannot. The locals know what type of content thrives best in their area or city, and you need to bank on this as a business to reap the benefits.
Our Top TikTok Marketing Tips
How do you make sure your marketing strategy drives the best results for your business? Observing, understanding, and then implementing is critical and will help you chart an effective advertising plan for your business. Apart from this, you can also take cues from TikTok experts – some have been through the grind and know what works best on the platform. So here are our top TikTok marketing tips that you can include in your business advertising strategy.
Engage With Your Audience
Be honest, authentic, and have fun – and while you’re doing it all, don’t leave out engaging with your audience! You need to post consistently and come up with fresh, out-of-the-box content that will keep your audience hooked. Tell a tale, churn out relatable content, and it’s sure to help you hold on to your audience’s attention.
Create a content planner and schedule output accordingly to have a regular flow of posts. It is a win-win situation, so make use of a TikTok content calendar! It helps you save time and effort while maintaining your audience’s attention.
You also need to be responsive on your platform – respond to comments and consider feedback from the audience. All of this will help you understand your target audience better, which in turn helps create relevant content.
Promote Your Products
The best part about TikTok is there’s no end to the creative options. Pair this with your out-of-the-box marketing ideas, and you have a bang-on advertising plan right there! Make sure you keep the marketing revolving around your products and services – even if you add fun elements to it. We tend to get carried away with these platforms, trying to fit in and forget our core message. Stay focused and stick to your advertising plan to promote your brand in the best possible way.
Be Daring and Creative
There’s no place for boring, repetitive content on platforms like TikTok. If the audience keeps seeing the same thing over again, they’ll only scroll past it. Your efforts in creating a fully-fledged marketing campaign shouldn’t go down the drain. Stopping the scroll is why you need to keep developing fresh ideas that are daring and creative. When you post unique and creative content, it instantly catches the eye of your audience. While it’s not always an easy task, with the right creative ideas, you’ll create eye-catching content that also retains the audience you’ve attracted to your brand.
Team Up with Influencers
Teaming up with influencers is by far the best way to make the most of TikTok. Collaborate with the influencers, as they know the ins and outs of the platform. They are up to date with viral trends and can find ways to promote your business by weaving in their creative ideas. These influencers are also on the lookout to team with companies, as it helps increase their follower count – influencers love to boast of their collaborations. So, look for the best influencers in the niche you are targeting and get started with an audience-centric marketing campaign right there!
TikTok is emerging to be a fantastic platform for business marketing by helping businesses reach different audience demographics without costing the earth. When you have the opportunity to make good use of an unsaturated platform like TikTok, the benefits will flow in your favor. Besides, what’s better than having a fun platform to market your brand the way you want to? Start planning your TikTok marketing strategy and make the most of the platform’s dynamic and ripe energy.