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Collecting customer reviews on Shopify is essential for building trust and driving sales. Here are the best strategies for you.

Strategies to Collect Customer Reviews on Shopify

If you’re running an online store on Shopify, collecting customer reviews can be a powerful tool to help you build trust with potential buyers and increase sales.

Positive reviews from happy customers can help convince new shoppers to take the plunge and make a purchase. 

In this article, we will focus on proving why it’s vital to instantly collect customer feedback and share strategies to consider and use if they align with your business goals.

Why Collecting Customer Reviews is Vital

Here are some reasons why collecting customer reviews is vital on Shopify:

  • Social proof: Social proof is the psychological phenomenon where people look to others’ actions and behavior to determine what is appropriate or correct. By displaying customer reviews, you can provide potential customers with social proof that your products or services are worth buying. Positive reviews can significantly influence purchase decisions and, in turn, boost your sales.
  • Improved SEO: Customer reviews can help improve your store’s search engine optimization by generating fresh, user-generated content. Search engines love fresh content, and customer reviews are a great way to add new, relevant content to your website. By regularly collecting reviews, you can improve your website’s visibility and attract more organic traffic to your site.
  • Identify areas for improvement: Customer reviews provide valuable feedback that can help you identify areas for improvement in your products or services. By analyzing the feedback, you can gain insights into what customers like and dislike about your offeringsÇ and use this information to make necessary changes that can lead to better customer experiences.
  • Increased customer loyalty: When you take the time to collect and respond to customer reviews, you show your customers that you value their opinions and feedback. This can help foster a sense of loyalty and trust, which can lead to repeat purchases and positive word-of-mouth marketing.

Collecting reviews can be a challenge. What are the best ways to collect customer feedback on Shopify?

Best Ways to Collect Customer Feedback on Shopify

Here are seven effective ideas to help you collect customer reviews on Shopify:

Send Follow-up Emails

After a customer completes a purchase, send them an email asking for their feedback.

Be sure to include a link to your review page, making it easy for customers to leave their thoughts. You can also offer an incentive, such as a discount code for leaving a review.

Display Reviews on Your Homepage

Highlight customer reviews on your homepage to encourage others to leave feedback.

Seeing positive reviews from other customers can build trust and credibility with new visitors to your site.

You can use Shopify apps like Webtex or Yotpo to display reviews on your homepage or other pages.

Use Social Media to Promote Reviews

Social media is a powerful tool for promoting customer reviews. Share positive reviews on your social media channels to encourage others to leave feedback.

You can also create a hashtag to make it easy for customers to share their reviews with their followers.

Offer Product Samples for Reviews

Offer customers a free product sample in exchange for their review.

This can be a great way to encourage customers to leave feedback and try new products. Just be sure to disclose that the product was given for free in exchange for a review.

Respond to Reviews

Make sure to respond to all customer reviews, both positive and negative. This shows that you value customer feedback and are willing to address any issues.

It can also encourage others to leave reviews, knowing that their feedback will be heard.

Use Automated Review Requests

Automated Review Requests are a way to solicit feedback from customers about their experiences with your product or service. This can be done through various channels such as email, text message, or social media.

When sending automated review requests, make sure to personalize the message and provide clear instructions on how to leave a review. You can also offer incentives such as discounts or exclusive offers to encourage customers to leave a review.

Image credit: Product Reviews Shopify app by Webtex

Incentivize Reviews with Contests

Host a contest or giveaway where customers can win prizes for leaving reviews. This can be a great way to encourage customers to leave feedback and create buzz around your brand. Just make sure to follow Shopify’s guidelines for running contests.

Here are some steps you can take to incentivize reviews with contests:

  • Define your goal: Before you start your contest, decide on your desired outcome. What do you hope to achieve? Do you want to boost your social media following, increase customer engagement, or drive sales?
  • Choose your platform: Select the platform where you want your contest to take place. Facebook, Instagram, and Twitter are popular choices. However, you could also consider hosting the contest on your website or blog.
  • Set up the rules: Define the rules of the contest, including eligibility criteria, how to enter, how the winner will be selected, and the deadline. Make sure the rules are clear and easy to follow.
  • Choose the prize: Select a prize that is relevant to your brand and will appeal to your target audience. It could be a product from your store, a gift card, or a discount code.
  • Promote the contest: Use your social media channels, email marketing, and other marketing channels to promote the contest. Encourage people to enter and leave a review.
  • Monitor the contest: Monitor the contest closely and make sure everything is running smoothly. Respond to any questions or concerns that participants may have.
  • Follow up with the winner: Once the contest is over, follow up with the winner and arrange for them to receive their prize. Encourage them to share their experience on social media and leave a review.


Collecting customer reviews on Shopify is essential for building trust and driving sales.

By implementing these seven ideas, you can encourage customers to leave reviews and improve your online reputation.

Remember to always respond to reviews, offer incentives, and make it easy for customers to leave their feedback. Happy selling!

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