5 Common SEO Errors
Search engine optimization has become one of the best marketing tools. There are many resources to learn how to use SEO but there are still common errors that are being made when using it.
Whether you have a dedicated team, a Managed Service Provider, or you’re managing your own SEO, it is important to know what the most common mistakes are to ensure that you stay ahead of your competitors. Each mistake will have its own level of difficulty, but the most important part is finding out where the error is. Here we have a list of the most common SEO errors:
Creating content based on keywords
Copywriters tend to find the keyword they would like to use and create their content based on the keyword. The best thing for your SEO is to create content and find ways to incorporate the keyword into your content.
The best way to do this is to know your audience and which problems you can solve for them. Businesses in the UK have done this, for example they separate the support they provide by areas, providing IT Support North London Solutions and others for different regions. This makes your content feel more organic and will maintain your readers attention.
One of the biggest mistakes that can be made is using too many keywords on one page. Websites should have a main keyword and any others should be sub-keywords that relate to the main keyword. Following this format will allow Google to recognize your content a lot more and will drive more traffic to your website.
Not focusing on meta descriptions
Low quality meta descriptions are still overlooked by many businesses. Meta descriptions are important because it provides customers and search engines with important context for your product.
This can be a quick fix since many websites already can create the correct meta descriptions for you. This is a small fix that can make a big difference for your business.
Lacking in internal linking
Search engines like Google use information from your website and will use the internal links to understand what the focus of your website is. It is important to ensure that any related content on your website and blog have internal links where it is most important. The easiest way to fix this is just to go through your website and find any links you may be missing.
Not fixing any areas your website is lacking
Having issues like a slow loading time will have a negative effect on the results of your SEO. There are small things that could be causing this like using images or videos that are too large.
When you take unique sectors into consideration, having a partner who can help you with the right kind of IT Support Financial Services needs for example, they can help tailor your website fixes according to your market. It is especially common for people with less technological knowledge but there are many ways to avoid this.
There is web design software available that offers tools to reduce the size of your webpage and decrease your loading time.