The Peter Decaprio Guide to Top Technologies for Small Businesses Growth
Technology has transformed almost every aspect of our lives, changing the way we learn, eat, entertain, sleep, and everything in between. All businesses benefit from innumerable technological advancements, including many in the digital space. These technologies enable them to be more efficient and productive, grow faster, and generate more profits. Some of the must-have technologies for every business, regardless of size, include:
Payment Processing System
Making payments less painful is a critical aspect of customer satisfaction across industries. The key to success is not to make the customer jump through hoops to make payments for the selected goods and provide diverse options for their convenience. Giving customers a wide choice also prevents them from walking away when their preferred payment method is unavailable, says Peter Decaprio. In addition to accepting various credit and debit cards, you need to accommodate PayPal and digital wallets like Google Pay, Apple Pay, Venmo, and WeChat Pay.
Having a website for your business is no longer optional. Regardless of your business niche and size, it is mandatory to have a website for your business. You need a website even if you do not sell online. A website can inform your target audience about your products and services, hours of business, how to reach you, etc. You can boost your brand reach, generate new leads, and drive footfalls by optimizing your business website. It also becomes easier for suppliers and potential collaborators to find and talk to you.
Social media has progressed much beyond sharing photos with family and friends and become a valuable marketing tool for businesses. Given the huge popularity of several social media platforms, it makes eminent sense for businesses to use them to increase brand awareness and engage with potential and existing customers. Because social media allows businesses to interact with customers more informally, it is a great tool for driving organic traffic to your website. You can engage in brand promotion exercises freely on social media by using content marketing strategies involving text, infographics, videos, live streaming, audio, and more. Picking the right social media platform is critical. Unless you align them to your target audience, you will not get the best return on your investment, observes Peter Decaprio.
We live in a connected world and rely on a variety of devices like computers and mobile phones. It is vital to keep your business safe from cybersecurity threats. These threats can come from hackers trying to steal confidential and valuable business or customer information for financial gain. They may also want to disrupt your operations. Many threats may even be a result of carelessness by your employees. You can protect your digital assets better against mischief by implementing advanced cybersecurity solutions. These solutions range from firewalls, passwords, antivirus and antimalware, network security, cloud security, etc.
Small business owners have to be adept at doing many things. They can achieve much more, faster, and more accurately by adopting smart technology. While the above technology applications are representative, you can find and use what you need the most to power your business ahead.