Successful Instagram Growth Strategies to Use in 2023
Since its launch, Instagram has continued to be one of the most popular social media platforms. Its popularity has immensely grown from eye-catching pictures and uploads for self-satisfaction to making the platform a business driver.
Ultimately, Instagram is a site you cannot currently ignore if you want to drive engagement, promote your products, or fuel conversions. But significant Instagram growth is not an overnight thing.
Bearing in mind how the platformevolves with new features coming up often,the question becomes, how do you keep up with the trends and expand your brand’s reach for the long haul?Find out in this post.
Instagram Bio Optimization
Your Instagram bio is essential for fueling growth. You must ensure that your profile name and handle are clear and relevant to help those looking for you find and follow you. You also need to add relevant keyword(s) to your bio, handle, or name and include calls-to-action or relevant links.
These aspects tell visitors what you are aboutand who you are and encourage new ones to follow you. At the same time, they sendessential algorithm ranking signals for more growth potential.
Consistent Posting and Audience Engagement
If you regularly share your posts and pick up good engagement by posting quality content, the platform’s algorithm will display your posts on your follower’s feeds. This, in turn, creates audience engagement.
Engagement is critical, but it works better if done at the right time, i.e., when your audience is online. Remember, timing is also an essential signal for Instagram’s algorithm.
Instagram scheduling tools (paid or free) and Instagram Insights are good choices to enable you to post regularly and at the right time.
Mind your Captions and Hashtags
Ensure that you have great captionsand have relevant and engaging content (with the help of modified keywords, hashtags, emojis, etc.) for new followers. The captions also need to engage existing followers so that you can keep them in the long term.
The right hashtags help your posts appear on relevant hashtag pages, which makes your posts visible even to those who don’t follow you.
Because people can choose specific hashtags of interest,it can help your posts appear on the main feeds of those interested in your niche while helping display your posts on Instagram search results.
Hashtags work better when they appear in your captions than in the comments and when optimized for your target audience.
Content Creators/Influencer Collaboration
If you want to hack Instagram growth, you cannot ignore content creators or influencer marketing. Reach out to content creators and influencers whose brands align with your target audience and brand values/aesthetics, then create a campaign to promote your content.
From there, be attentive to their talking points and demographics to gauge if it would be sensible to have them promote your product and then build the partnership and campaign.
The idea behindthe collaboration is to streamline contact and maximize communication.
Share across Instagram Content Formats
Instagram offers various content formats or types that you can use to boost your following. Posting on your feed is important, but you need to go beyond with a wide variety to keep your posts interesting.
For instance, use product photos, have contests or giveaways, trending topics, post inspirational quotes, memes, behind-the-scenes content, and throw in tips and tutorials.Instagram features such as interactive stickers and music can also pique your audience’s interest encouraging them to engage more.
You shouldn’t forget video content like reels and stories. They are terrific tactics for product launches and Q&A sessions. Reels are excellent for discoverability, while stories help you connect with your already established audience. Stories disappear after 24 hours, but you can save them for future use with the help of an online Instagram story downloader.
Run Instagram Ads
Even though organic growth is crucial, promoting posts or running ads enhances growth and the ability to reach more people even further. Utilize video, reel, story, image, carousel, explore, and shopping ads.
Pause on ads that don’t seem to be performing well and direct larger budgets to the best-performing ones. Since you pay per ad, you also need to ensure that the ads you send will reach the right audience (people interested in your content).
Understand and Utilize Instagram’s Algorithms
Like other social media platforms, Instagram uses a unique algorithm to prioritize and filter what’s visible on users’ feeds to improve content visibility. Bearing that in mind, it is essential that you understand the processes, classifiers, and algorithms that are vital for content creation and promotion and use the same to maximize engagement and conversions.
Signals like comments, likes, posting dates, views, and shares can help you gauge content popularity among its target audience.
There may be no clean-cut way to grow your Instagram, whether for business or personal use. However, with the above practices, you can get started, gain new followers and reach an even wider audience.