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4 Ways To Grow Your Instagram

The rise of social media has pushed many businesses to add Instagram as part of their marketing strategy. The problem that many run into is not having the knowledge to grow their following to have their social media marketing be effective. 

Growing an Instagram following organically can take a long time and this is not always ideal. We’ve even seen brands turn to their Business IT Support London Companies to help them grow their Instagram following. While that can be a good idea, these are some of the most effective ways to grow your Instagram. 

Test out new content

The only way to find which Instagram strategy works best for your business is to experiment with different forms of content. The best way to do this is to post a variety of content like reels, polls, carousel posts, story quizzes and see which of these receive the highest engagement and best feedback. 

A great way to find what makes good content is to collaborate with influencers and create content with them. There have been IT Support South London Companies who are now collaborating with others in the UK. Even if you have already created a successful content strategy, it’s always a good idea to try to expand your content. 

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Use insights to track engagement

The only way to know if the content that you’re testing out is successful is to use your insights to analyze the engagement with your content. To get access to Instagram insights, you will need to set your page as a business profile, and you will then have complete access to Instagram’s insights tool. 

This is a tool that we’ve seen Microsoft 365 Consultant Firms use to help their clients! Here you can see a detailed summary of the interaction with your posts such as the number of likes, comments, impressions and saves that each post gets. 

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Timing is important 

Something that people may not realize is important is the time that you post. This is an important part of an effective Instagram marketing strategy. If you live in England and most of your followers are based in the United States, you will need to post when you will get the most engagement. 

You wouldn’t want to be posting while most people would be asleep. Most people tend to be more active on social media on weekends too. It is important to remember this when creating a posting schedule. 

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Make use of Reels 

It has been found that videos can get up to twice as many comments as an image post and it also creates the highest engagement. Instagram noticed this as well and has announced that they will be shifting their focus to reels instead of their regular image posts. 

Creating reels may seem daunting but there are many easy ways to do this. You can even create reels without ever having to show your face. You will just need to find what works best for your brand. 

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