7 Reasons Why a Business Needs a Brand Video
Looking to promote your brand? There’s no better way to do it than by creating a high-quality brand video. Video is the future of advertising and can easily grab the attention of anyone in your target audience. Plus, video content is not as difficult to make or as expensive as you think. If you need a video for your brand, but are on a budget, a great way to lower the production cost is to use stock HD videos.
This article will cover the top seven reasons why your brand will benefit from video marketing. Keep reading to learn why your business needs a great video to showcase your product or brand.
1. Videos Allow Your Audience to Understand What Your Business is All About
Providing audio, motion graphics, and text at the same time allows viewers to get an excellent feel for the ethos of your business. You can use a combination of these three elements to really instill what your business is and what your products are all about. Text and images alone are great, but being able to see a product in action is a more effective way for your audience to understand the personality of your business. Adding audio and text to a video will help your viewers remember your brand’s video long-term.
2. Videos Increase Your Exposure
Video advertisements and promotions are demonstrably more eye-catching compared to images or text. Marketing with video is attention-grabbing and instantly entertaining to any viewer. Viewers are more likely to watch a video than to read text, so more people who see a video will retain information and remember your brand’s video.
They are especially eye-catching on web pages when they appear as pop-ups. Still, images and text are easily ignored by a viewer, but when a video starts playing on a webpage, it’s impossible to ignore.
3) Videos Prompt More Engagement Than Still Images or Text
Videos are easier to consume compared to still images or text. Most people would rather watch a video than read a text-based advertisement. Therefore they will be more likely to visit your brand’s social media or website after viewing a video. So, marketing with videos will prompt a deeper engagement from the viewer than a still image would.
4) Videos Can Be Targeted to an Audience
Videos contain more content and can be tailored to target a more specific audience of potential customers, more likely to buy your brand’s product or service. For example, if you’re marketing to middle-aged men, you can add classic rock music to the background of the video content, which would be more likely to target that audience and grab their attention.
5) Videos are The Future
Text-based ads are a thing of the past. Advertising is moving towards video more every day. Text ads are typically used in print media. That is newspapers and magazines. However, purchasing these items is almost nonexistent these days. Instead, people like to read online. The great thing about reading online is that video advertisements can play on a web page while reading. So it’s an excellent investment to create an all-around video that showcases your brand, and can be used for many years across the internet.
6) Videos are Easy to Create
Video marketing for business is easier than you think. You might imagine a huge production team, having to hire cameramen and a director, and spending millions of dollars. While some brands do choose to do this, it is absolutely not a necessity, and you can create a great video all on your own.
Here is an easy step-by-step guide to creating a video for your brand:
- Decide what the content of your video will be: will it showcase your brand as a whole or a specific product?)
- Write a concise and attention-grabbing script for the video
- Decide what visuals you would like to appear on the screen: will it be animated or live-action? What text would you like on the screen
- Create the video using a video team or using a base of stock videos
- Promote your video on social media and websites
The video creation process will differ depending on your brand and product. However, this is a good general guide to follow if you aren’t sure where to start.
7) Videos Give a Tangible Feel to Your Products
If you are selling a particular product, there’s no better way to showcase it than to create a video. For example, think about ads for breakfast cereal. When watching those ads, you almost feel like you can taste the cereal because you can see and hear it. Suddenly, you’re really craving cereal! The same is true for any product. Viewers will see your product in action and imagine what the product feels or looks like, which will help them remember your brand and product better.
Describing a product using text is entirely different from seeing a product in action, which is why it’s so essential to create video ads for your brand.
Whether you’re advertising a specific product or your brand as a whole, there’s no better way to promote yourself than with video. They allow an audience to understand your business as a whole. They increase your exposure, prompt more audience engagement, target audiences better, and give a tangible feel to your products.
Additionally, they are not super complicated or expensive to produce, depending on your process. In fact, the most cost-effective way to create a video advertisement is to use stock videos, overlay audio and text on top of the stock videos, and vois la! You have a high-quality video that will draw tons of viewers to your brand, and you can use it to promote your business for many years to come.