Former Kickstarter and Lucasfilm executives launch fandom-focused studio Popular Demand

According to an exclusive Variety report, Jon Leland, Kickstarter's former chief strategy officer, and Ivan Askwith, who previously led Digital Media at Lucasfilm, have started Popular Demand.

The studio collaborates with creators and fandoms to create and share material aimed at specialized audiences.

Popular Demand handles development, financing, production and distribution across film, television, publishing, gaming and live.