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Custom outdoor signs are a great way to create visibility and draw attention to your business. Here's everything you need to know.

How to choose the right custom outdoor signs for your business

Custom outdoor signs are a great way to create visibility and draw attention to your business. Whether you’re looking for directional signs, promotional signage, or something in between, it can be overwhelming to choose the right sign for your needs. 

Here are 10 tips for selecting the ideal custom outdoor sign for your business.

1. Determine Your Signage Needs: 

Before making any decisions about which type of sign is best for you, consider what type of message or information you want to convey with your custom outdoor sign. Think about how much space you have available and how large and visible the sign should be from different distances. Additionally, consider if there are any local ordinances that could restrict the size or shape of a sign on your property. 

2. Choose the Right Materials: 

When selecting a custom outdoor sign choose materials that are waterproof and resistant to wear and tear from the elements. Consider what type of environment your sign will be exposed to including wind, heat, cold or moisture as well as its proximity to other objects such as trees that could cause it to become damaged or discolored over time. 

3. Opt for Visibility: 

Make sure your custom outdoor signs are visible from a distance and easy to read in all light conditions so that potential customers can find you easily. Choose bright colors with high contrast between the background and text for better visibility even during low-light hours. Additionally, opt for larger fonts instead of small script fonts for maximum visibility. 

4. Consider Installation: 

Before selecting a custom outdoor sign, consider where and how it will be installed. Depending on the type of sign you choose, some may require professional installation while others can be installed by yourself or your team. 

5. Look for Durability: 

When shopping for custom outdoor signs, look for materials that are built to last so they can withstand the elements and potential vandalism or tampering. Additionally, most sign companies offer warranties to protect against any defects in materials or workmanship so make sure to ask about this before making your purchase. 

6. Invest in Quality: 

It’s important to invest in quality materials when choosing a custom outdoor sign as this will ensure that it stands the test of time and looks good for years to come. Although higher quality materials may be more expensive upfront, they will save money in the long run as you won’t have to replace them as often. 

7. Utilize Professional Designers: 

If you want your custom outdoor sign to make a lasting impression, it’s important to have a professional designer create your design. They can ensure that your brand is accurately represented and provide valuable feedback on how best to convey your message. Additionally, some sign companies offer in-house graphic design services so make sure to ask about this before making any decisions. 

8. Consider All Options: 

When choosing a custom outdoor sign, there are many different options to consider. From illuminated signs and banners to lettering and vinyl graphics, the possibilities are endless so make sure to explore all of your options before making a decision. 

9. Research Sign Companies: 

Do some research on sign companies in your area to find one that best fits your needs? Look for customer reviews, testimonials and industry awards to get an idea of their quality of workmanship and customer service. Additionally, ask about any design services they may offer as well as warranties on the materials used for their products. 

10. Get Creative: 

When creating a custom outdoor sign don’t be afraid to think outside the box and come up with unique designs that will stand out from other businesses. Consider incorporating 3D elements, LED lighting or other creative features to make your sign stand out from the rest. By considering these tips and taking the time to research different options, you can find a custom outdoor sign that fits your needs and budget while also making a great impression.


Custom outdoor signs are a great way to draw attention to your business and attract potential customers. When selecting a sign, consider factors such as visibility, installation, material quality and design. Research different sign companies in your area and ask about warranties on their products. Additionally, get creative with your designs so that you stand out from the competition.

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