How Lasha Nebieridze’s Cinematography Skills Help Influence Global Audiences

The Importance of Cinematography: How Lasha Nebieridze’s Skills in the Media Production Industry Help Influence Global Audiences

Movies have been an attractive form of entertainment for a variety of different audiences. However, a great deal of television entertainment is often affected by factors that audiences do not usually notice or care to take note of when they watch the film, from the lighting to the composition of a shot. The decisions revolving around the preparation and execution of these elements are the job of the cinematographer, an incredibly important member of the filmmaking industry, and their choices can ultimately decide how a film’s mood and story are conveyed to the audience.

Lasha Nebieridze has over 15 years of experience in the media production industry and is the cinematographer, director of photography, CEO, and founder of MITL Studio, a film production company that focuses on several global issues such as youth delinquency, juvenile incarceration, and unemployment. His accomplishments can not only be seen in the powerful media his company has created, but in the projects of other companies he has worked with as well. His professional skills in cinematography can be seen in the critically acclaimed film Mikpritja (The Hospitality), which was recognized by the National Board of Review, and in several music videos such as Albanian singer Elvana Gjata’s POW and Mira Konci and Faton Macula’s Era. Additionally, he has developed a wide array of media production skills due to his experience in several film production jobs, has collaborated with many directors, and has been a judge for several prestigious EMMY Award chapters.

Nebieridze was raised in Georgia, where his passion for cinematography developed. From a young age, he loved watching movies and documentaries, and his enjoyment of the entertainment form ended up guiding his educational choices and opening up several job opportunities for him involving directing, shooting, and producing excellent content for films, television programs, music videos, documentaries, and major events, further developing his skills in media creation. He ended up creating content not only in Georgia but also in countries such as Cyprus and the U.S., which allowed him to explore cultural differences and apply this global perspective to his projects

Media journey unfolds here

Due to his passion for media creation, Nebieridze was able to begin developing his media production skills at age seventeen by searching for unique opportunities catering to his interests. He managed to join a three-month cameraman course offered by the 1st National Channel of Georgia, and from there, was hired as an assistant cameraman for a Sunday program by the name of Kamerton. Shortly afterward, he began working as a cameraman for science educational programs and later worked at the Border Protection Department as a cameraman in the press department. Everything he worked on was broadcast to leading channels in Georgia.

By 2003, Nebieridze graduated from Georgian Technical University with a Bachelor of Arts and Technology and moved to Cyprus. He began working at a television station in Paphos, and he and his colleague proposed a weekly entertainment project for television to the station, which was not only approved but also became incredibly successful. During his time in Cyprus, he not only worked on various forms of television content but also helped develop crane techniques, revolutionizing camera operation in outdoor environments and shooting live sports events, which were broadcast on leading national TV channels in Cyprus. Simultaneously, he was working with a leading Cypriot television station known as Antenna TV Channel while maintaining a close relationship with the Georgian Embassy in Cyprus through his work in the media field.

A couple of years later, Nebieridze left Cyprus and moved to the U.S. In 2022, he graduated from ASA College in New York with two Associate of Applied Science degrees: one in Paralegal Studies and the other in Criminal Justice. Studying criminal justice enhances Nebieridze’s ability to create accurate portrayals of legal settings, courtroom dramas, and law enforcement procedures in films and documentaries. It deepens his storytelling by allowing him to explore complex societal issues like crime, justice, and rehabilitation with authenticity and nuance. The investigative skills gained from analyzing evidence translate well into his approach to investigative journalism and documentary filmmaking, while the ethical and moral insights help shape his handling of sensitive or controversial topics. His strong research skills, honed through criminal justice studies, are invaluable for fact-based content creation, and a deeper understanding of human psychology and behavior informs the development of complex characters and compelling narratives.

Visionary stories come alive

Throughout his career, Nebieridze has worked with leading companies from various countries, contributing to a wide range of filmmaking projects and helping to create diverse television entertainment programs. He built a strong career, with his projects broadcast on prominent Georgian TV stations, including Imedi TV and Rustavi 2, as well as on Antena TV, Cyprus Sports, Kerkida, and Eurosport channel in Cyprus. Later, he relocated to the U.S., where he founded MITL Studio, focusing on creative video production. He is currently the lead videographer at NewGround Entertainment, an award-winning company. Additionally, Nebieridze has collaborated with renowned organizations like Lincoln Center for the Performing Arts, NY Fest for Capelli Sport, Central Park NYC covering major tournaments, and cultural celebrations and events.

Nebieridze focuses on using his advanced talents and MITL Studio to create socially impactful and educational content for youth-focused organizations, such as Job Corps, Youth Build, and Big Brothers Big Sisters. He specializes in creating television media that addresses and educates audiences on worldwide issues involving important groups such as at-risk youths and the unemployed. By using his skills in cinematography, his knowledge of paralegal studies and criminal justice, and his experiences in other countries, he is able to create incredibly impactful content for global audiences.

By blending artistic vision and technical precision, Nebieridze possesses the skills to create wonderful movie effects while communicating powerful themes to the audience through various forms of television media. He is incredibly talented in camera operation techniques such as outdoor crane filming and Steadicam use and is additionally a licensed remote drone pilot, which sets him apart as one of the best experts in a highly competitive industry that spans across the entire globe. His use of his technical skill and artistic talent gives him the ability to positively impact societies by educating and entertaining them through his form of visual art.

Skills meet technology trends

Staying up to date on media production technology is crucial to being successful in the industry, and Nebieridze is no exception. He is always ensuring that he is up to date on the latest filmmaking technology, and he is determined to refine and perfect his skills by applying the new technologies and by learning new techniques. His work with other media production professionals also helps him not only improve his skills, but enhance his creative and technical abilities as well, and his constant self-improvement and focus on perfection makes him a highly sought-after and talented member of his field.

Nebieridze’s motivation to use his talents in cinematography and MITL Studio to communicate powerful messages about global issues continues to encourage him to perfect and refine his skills and techniques. His focus on creating television content discussing important issues such as youth delinquency, juvenile incarceration, and unemployment makes him an incredibly impactful figure in the media production industry, and his ability to impact global audiences makes him a highly sought-after member of the media industry.