From Times Square to Everywhere: BroadwayHD’s Strategy Guru Honored

When theater lovers imagine Broadway, they often picture the electric lights of Times Square or the hush before the curtain in a velvet-draped theater. But thanks to the strategic leadership of Wally Sedgewick, those moments now reach living rooms across the globe. As Vice President of Analytics and Strategic Planning at BroadwayHD, Sedgewick has played a key role in changing how audiences everywhere experience live theater, whether in a city center or a small town thousands of miles away.

The Numbers Behind the Curtain

With an MBA from the University of North Carolina at Chapel Hill and a track record in business analytics at Microsoft, Bank of America, and Wells Fargo Advisors, Sedgewick brings a valuable blend of technical skills and practical experience to digital media. Since joining BroadwayHD over seven years ago, he’s led data initiatives that helped the theater streaming platform grow its subscriber base tenfold. His detailed understanding of user behavior supported the company’s shift from a hybrid model to a fully subscription-based service, a timely move during shifting media habits following the pandemic.

Rather than rely on guesswork, Sedgewick used insights from customer engagement and retention patterns to shape everything from content selection to the user experience. This focus on personalization and long-term subscriber satisfaction continues to shape BroadwayHD’s direction and set it apart in the growing world of online performance platforms.

Setting the Stage for History

Sedgewick’s strategic guidance isn’t just about numbers; it’s about creating opportunities for more people to connect with the arts. Under his leadership, BroadwayHD earned a Guinness World Record with the livestream of She Loves Me, marking the first time a Broadway show was broadcast live to a global digital audience. It was a milestone for digital theater and showed what’s possible with thoughtful planning and technical execution.

He also helped secure high-profile productions like Romeo & Juliet starring Orlando Bloom and Billy Crystal’s Mr. Saturday Night, strengthening the platform’s appeal for both dedicated fans and those discovering theater online for the first time. The growing library has become a trusted resource for viewers looking to explore new performances or revisit timeless classics.

Recognized for Strategy and Impact

On April 9, 2025, Sedgewick was named to the Manhattan Power List by Schneps Media, recognition for his leadership in making Broadway content more widely accessible.

What distinguishes his approach is his ability to apply complex analytics without losing sight of artistic value. “I speak both the language of algorithms and artistry,” he explains. That ability helps him interpret data to support meaningful decisions for both the business and the audience.

A Global Mission

For Sedgewick, the most memorable feedback comes from international users relying on BroadwayHD to see the theater they’d otherwise never experience. Those personal messages reinforce the purpose behind the platform’s global outreach and inspire him to keep improving the experience.

Looking ahead, Sedgewick hopes to grow BroadwayHD’s presence through collaborations with international arts organizations and using AI tools to fine-tune content recommendations. His goal is simple: expand access to theater while honoring its traditions.

Your Ticket to Broadway — Anywhere

Whether you’re a longtime fan or just exploring, BroadwayHD gives you access to acclaimed shows from anywhere in the world. Thanks to Wally Sedgewick’s thoughtful direction, the reach of digital theater continues to grow, and the stage has never felt closer.