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What is every door direct mail (EDDM)?

Are you looking to reach a larger target audience with your direct mail campaign? Do you want the ability to effectively apply your marketing budget without sacrificing quality? Every Door Direct Mail (EDDM) may answer your business needs. EDDM is a cost-effective form of targeted advertising that gives you flexibility in what customers or clients see and how much money is spent each time – ideal for small businesses or those on tight budgets.

This article will cover precisely what EDDM is, who can qualify for this type of advertising, its benefits when used correctly, and more.

What is every door direct mail (EDDM)? 

Every Door Direct Mail (EDDM) is a targeted marketing technique that allows businesses to reach potential customers with minimal effort and expense. Using this service, advertisers can mail postcards, flyers, brochures, and more to large groups living within the same geographical area. Unlike other forms of advertising, no permit is required for EDDM, and no individual address looks up are necessary.

It makes the cost and time investment much smaller than traditional methods of snail-mail marketing. EDDM offers an accessible, customizable way for businesses to get their message out and develop ongoing relationships with potential customers in their local community.

What are the EDDM size requirements?

The EDDM size requirements are relatively simple. To qualify, the mailers must be at least 3.5″ by 5″ and no larger than 6.125″ by 11.875″. Postcards can also be used, provided they meet the same minimum and maximum size restrictions as other mailers. Additionally, the total weight of each piece should be at most 3.3 ounces; otherwise, an additional delivery fee may apply.

Aside from that, there are no strict regulations on design or content for your EDDM mailer – meaning you can make yours as creative and unique as possible while still adhering to the USPS mailing guidelines and standards.

How to qualify for EDDM?

To be eligible for EDDM, businesses must first meet a few essential criteria. The business should:

  • Be able to provide proof of an existing US postal address
  • Have a valid tax identification number
  • Agree to the USPS terms and conditions

Once these qualifications are met, companies can move forward with their EDDM campaigns. Keep in mind that EDDM is only available to US-based businesses.

What are the benefits of using EDDM?

Using EDDM allows businesses to reach a larger target audience at a lower cost. It enables business owners to customize their mailers for specific demographics, increasing the chances of successful campaigns. Additionally, it eliminates any need for additional postage or permit fees that might otherwise be required with traditional direct mailing methods.

Additionally, an EDDM campaign can be set up quickly and with minimal effort. Once the design process is complete, business owners only need to provide the USPS with a list of addresses, and their campaign will begin almost immediately. It makes EDDM an ideal option for businesses that need more time but still want to reach a large group of people.

EDDM also helps with data tracking and analysis. By using EDDM, businesses can measure the success of their campaigns through response rates and other metrics, which helps to ensure that future efforts are more successful and cost-efficient.

What are the risks involved with EDDM?

As with any form of advertising, there are some risks associated with EDDM. The main risk is that you may not reach your intended audience or target market due to incorrect address selection or outdated mailing lists. Additionally, there is always the possibility of mailers being lost in the mail or discarded by recipients.

It’s also important to note that EDDM does not guarantee a response from customers and clients – even if the mailer’s content is exciting and well-designed. However, when used correctly and strategically, EDDM can be an effective way for businesses to promote their products and services while keeping costs low.

Finally, businesses must consider the potential legal implications of their EDDM campaigns. Before sending out their mailers, companies should ensure that all content adheres to applicable laws and regulations, such as consumer protection laws.

How can businesses make the most of their EDDM campaigns?

Businesses should first identify the specific audience they are targeting with their EDDM campaign. It will help determine the content and design of the mailer, as well as the list of addresses to be included. Once a specific target market is identified, businesses should create high-quality content tailored to their audience.

Businesses should also focus on developing an eye-catching design for their EDDM mailers. It includes using colors and fonts that are visually appealing and reflect the company’s brand identity. Additionally, companies should use custom images or visuals to make their EDDM pieces stand out from other direct mail materials.

In terms of tracking results, businesses should consider investing in automated software to track responses and measure return on investment (ROI). It can help businesses understand which campaigns were successful and which were not, allowing them to make adjustments or changes for future campaigns.

By following these steps, businesses can maximize their EDDM campaigns’ potential and ensure they reach their desired target audience. With proper planning and execution, an EDDM campaign can be a powerful marketing tool for any business.


Every Door Direct Mail (EDDM) is a cost-effective way for businesses to reach a large group of people quickly and easily. By meeting specific qualifications set forth by the USPS, businesses can take advantage of the benefits offered by EDDM, such as customizing mailers for specific demographics and tracking response rates. However, it’s important to remember some risks associated with EDDM campaigns, including potential legal implications of mailers being lost or discarded.

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