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T72 Club Inc's Bold Move to Acquire Nickelytics Could Spark a Revolution in Ad Tech Industry

T72 Club Inc’s Bold Move to Acquire Nickelytics Could Spark a Revolution in Ad Tech Industry

In a strategic acquisition that has set the ad tech world abuzz, T72 Club Inc., a powerhouse renowned for acquiring high-performing businesses, has announced its acquisition of Nickelytics, a rapidly growing startup creating a much needed stir in the ad tech industry. This acquisition is poised to mark a significant step towards portfolio diversification for T72 and underscores its commitment to backing firms with a unique value proposition, high profit margins, and impressive annual recurring revenue.

With a ground-breaking advertising platform aimed at mobility services and an enthusiastic, collaborative team, Nickelytics perfectly fits the profile T72 seeks in its acquisitions. Rajendra Badadare, Co-founder of T72, expressed his excitement, “The addition of Nickelytics to our portfolio represents our dedication to investing in companies that not only show significant financial potential but also contribute unique, strategic value to their industries.”

Nickelytics – A Game Changer in Advertising


Nickelytics, a venture-backed startup, has disrupted the ad tech space with its innovative approach to out-of-home (OOH) advertising technology. By combining the physical presence of outdoor advertising with the power of digital technology, Nickelytics offers a platform that makes launching hyper-local OOH advertising as simple as posting online ads. The company leverages premium mobile assets, such as gig economy vehicles, autonomous delivery robots, and e-scooters, to help marketers reach customers irrespective of location, providing mobility asset owners with an additional revenue stream. The advanced analytics offered by Nickelytics allows companies to better understand their return on ad spend through sophisticated attribution and digital retargeting capabilities.

The Combined Strength

T72’s leadership team brings extensive expertise to the table, with a combined exposure of over $5 billion in investments and more than 150 acquisitions. Several team members have held critical and senior roles in various Fortune 500 companies and have a collective experience of working in a global environment spanning over 75 countries. Syed (Shah) Shahanawaz, Chief Executive Officer at T72, remarked, “We believe in the transformative potential of technology and its ability to unlock new opportunities. The integration of Nickelytics’ advanced advertising solutions is a testament to this belief, and we look forward to seeing our combined capabilities evolve to the next level.”

Judah Longgrear, Co-Founder & CEO of Nickelytics, also expressed his enthusiasm, “I am thrilled to announce that Nickelytics will become part of the T72 family. This milestone signifies a significant progression in our journey, recognizing the hard work we have dedicated thus far while setting the stage for continued growth.”

The Industry Impact

The acquisition of Nickelytics by T72 Club Inc. is expected to send ripples through the ad tech industry. With its innovative approach to OOH advertising and the financial and operational backing of T72, Nickelytics is well-positioned to shape the future of advertising.

The integration of Nickelytics’ forward-thinking technology and T72’s strategic operational capabilities presents a future brimming with possibilities. Nickelytics’ innovative approach to combining the physical presence of outdoor advertising with the power of digital technology could potentially reshape the OOH advertising landscape, bringing a level of precision, measurability, and efficiency previously unseen in the industry.

Furthermore, as gig economy vehicles, autonomous delivery robots, and e-scooters become more ubiquitous, the platform provided by Nickelytics could emerge as an essential tool for marketers looking to tap into these novel advertising channels.

The acquisition could signal a new era in advertising, one where the lines between digital and physical advertising blur, creating more opportunities for advertisers and more revenues for mobility asset owners. Nickelytics, with the support of T72, has the potential to redefine advertising standards, bringing a more integrated, data-driven approach to the industry. This merger could very well mark the beginning of a revolution in the ad tech industry, heralding a future where advertisers can seamlessly merge the physical and digital worlds to create more impactful, targeted, and efficient campaigns.

For more information on T72 Club Inc., please visit To learn more about Nickelytics, visit

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