10 STRATEGIES TO INCREASE YOUR TWITTER ENGAGEMENT
Twitter, the famous micro-blogging website, has over 320 million active users. All big celebrities and brands have established a firm presence on the platform given its influencing strength.
We find screenshots of famous tweets while scrolling through Instagram and Facebook, thus explaining the influence of Twitter.
However, this huge number holds no significance for anyone if the followers do not engage with your tweets and posts.
If you are not receiving replies, likes, and retweets, then your huge number of followers does not matter at all.
But then, how does one increase engagement on Twitter? Is it the same as Instagram or Facebook? Do you need to buy Twitter followers? Continue reading to find out.
Giveaways and Contests
It is the most tried and tested method of gaining followers and increasing engagement on Twitter. No one hates some freebies or the fame of being a winner.
Giveaways and contests requiring participants to retweet or like and mention you in posts help to increase engagement, involving at least hundred, if not thousands, of people.
2) Get Ideas from the Best Players
The Twitter universe is huge with millions of active users and many of them occupying the top positions in various niches.
Research various content creators, news channels, and so on to learn what types of tweets go viral, what topics are trending, and what your target audience enjoys engaging with. It is an important step to increase engagement on Twitter and maximize your presence.
3) Engage your audience in conversation
Merely being witty and funny and posting creative things does not suffice. A platform about people should not be made about numbers.
One must also engage with followers. Respond to their tweets, retweet a witty or funny tweet by them, and even include them in your latest brand campaigns.
This step makes your audience grow closer to you by feeling acknowledged and valued.
4) Expand Your Presence Beyond Twitter
Social media platforms are now becoming increasingly interconnected. Remember finding screenshots of tweets on your Instagram explore page? It spreads the word from one platform to another.
Increasing engagement on other platforms like Instagram, Facebook, etc., can create a wider network of audiences. If not all, at least half of them are likely to be drawn to Twitter. The bigger the network, the greater the engagement on Twitter.
5) Determine the best time to post.
Research is important when you have several top brands and more than a million active tweets per minute. You need to be aware of the peak hours of your target audience and top influencers.
Also, if there is a geographical difference, you need to keep a check on the time gap to increase engagement on Twitter.
6) Buy Twitter Followers
It might not be the best option yet, but it is a helpful one. Buying Twitter followers helps one get a head start on their Twitter journey.
Having followers on Twitter works similar to seeing the clock at a store. The more people at the store, the better it appears to the audience, thus increasing engagement on Twitter.
7) Stay Updated
Events, disasters, trends, etc., all constitute the top content for your tweets. People love tweets and stories inspired by the latest and current events.
A series of events that happened in 2022 with Ukraine (Ukraine War, Heard-Depp trial, new laws) all contributed to making it to the top stories and content for educators, psychologists, comedians, etc.
8) Make Use of Relevant Hashtags
Hashtags constitute a central part of SEO for all major platforms. Use hashtags to make your engagement strategy bulletproof.
You can create hashtags for a campaign, use hashtags to get featured or create hashtags that might ultimately translate into trends.
Hashtags also let you tap into trending topics, voice your opinion, and target a relevant audience.
9) Be Innovative
As kids, we used to love colorful books with pictures. You have no idea how long this habit will last.
Make your tweets creative by using images, GIFs, emojis, and stickers. Move away from the mundane tweeting of texts and add some flavor by including colors in various forms.
10) Consistency is the key
It makes no difference how creative you are, how many followers you have, or how many hashtags you use if you are not consistent in your posting. The top Twitter celebs are known to post at least 3 to 4 tweets per day to maintain the flow and engagement rate.
Twitter is a very active platform, which requires even more vigor from those trying to establish their identity here. Furthermore, consistency is the key.
While you can always buy Twitter followers, likes, and retweets, these are temporary solutions. Nothing matches the engagement earned through organic methods.
Twitter is becoming an increasingly important tool for marketers and business owners to popularize their ventures. Thus, such organizational methods are significant.