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Shopify is one of the most popular e-commerce platforms for online retailers to use when starting their businesses. Here's why.

12 essential SEO Tips for your Shopify Ecommerce website

Shopify is one of the most popular e-commerce platforms for online retailers to use when starting their businesses. Look no further if you run a Shopify e-commerce platform and seek some SEO tips for your Shopify store. To help you increase your online visibility, we have compiled a list of essential SEO tips for running a successful Shopify e-commerce store. 

Follow the simple steps outlined below to discover all aspects that can help your Shopify store’s SEO. Shopify is an advanced e-commerce Content Management System (CMS) and shopping cart with SEO tools built-in. SEO company Melbourne ensures that your website receives more traffic and sales from search engines (Google, Yahoo, and Bing).

The 12 most important tips for enhancing the SEO of your SHOPIFY store are as follows:

  • Get Rid of Duplicate Content in Your Store. 

Duplicate content refers to content that is identical to that found on other websites. It can be disastrous if a search engine, such as Google, Bing, Yahoo, or others, detects duplicate content on a Shopify website.

  • Make your page titles and Meta descriptions stand out.

Every website’s title and Meta description are critical for search engine rankings. Keywords related to the page’s content should be included in the title and Meta description components. This one-of-a-kind page metadata aids search engines in comprehending the page’s content.

  • Optimise the photos in your store.

To boost your Shopify store’s visibility in Google and other search engines, you will need to optimise your images. Alt-tags with crucial keywords must be included in every picture. The first step in using photos on a Shopify website is to optimise them for search engines.

  • Always include a link to your Products page on your home page.

The most significant page on your website and the most powerful among all other pages is your home page. Adding text navigation links to your homepage provides a clear path from the home page, as well as the advantage of allowing visitors to quickly settle on a product page rather than scanning your entire site.

  • Domain Canonicalization and Canonical Tags

Canonicalization is the process of combining many copies of the same thing into one. There are three to five different types of Shopify stores:

http://example.com

http://www.example.com

https://example.com

https://www.example.com

  • Google Search Console should have your Sitemap.xml file.

A sitemap is a file that lists all of your website’s pages and tells Google and other search engines what they should look at and index regularly. A sitemap.xml file is generated by Shopify shops and contains all of the links to all of your website’s pages, including products.

  • Create a strong backlink profile for your Shopify store.

Do you want to increase the number of people that visit your Shopify shop? Quality backlinks are a popular and valuable suggestion for everyone; by setting up a profile for your store on Amazon, Yelp, and other websites, you can gain high-quality, targeted traffic right away. In exchange, you will gain high-quality backlinks and traffic, which will help your website grow.

  • Don’t Forget to Set Up 301 Redirects for Old Product Pages Inadvertently.

301 redirects are the ideal choice if a product in Shopify goes out of stock and you need to alert search engines that a page is no longer available and has been permanently relocated to another page.

  • You can receive the Product Review App for free for a limited time.

Shopify Product Reviews is free software that allows you to interact with your customers and collect product feedback.

  • Configure Your Shopify Platform’s Blog Feature

A built-in blog option is included with your Shopify store. Blogging is a great method to grow your audience, increase your visibility, and increase the number of visitors and sales to your website. New/high-quality content should be added regularly, if possible.

  • SHOPIFY’s technical SEO is required.

Any SEO activities or features that do not include the content element are referred to as technical SEO. A webmaster must keep few considerations in mind while using correct search engine suggestions in technical SEO.

  • Integration with Google Analytics.

To track and report website traffic, you’ll need a Google Analytics account. Always utilise the most recent version of Google Analytics, which is the Universal Analytics code.

To Sum Up

In this article, we have discussed some foremost SEO tips that will be helpful for your e-commerce platform. You are welcome to opt for professional SEO services to make the difference.  

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