With over 260 million active users around the globe, LinkedIn is one of the best social networks geared toward career professionals. It’s a platform for promoting your home business, increasing employability and building connections with employers and employees.
People think that gaining engagement on LinkedIn is super easy all they need to do is buy LinkedIn followers but to tell you the truth, buying fake followers won’t do you any good. If you are wondering how to promote your LinkedIn profile to increase your visibility as well as reach then here are 5 ways that will help you out in your quest.
Complete your LinkedIn profile
It’s important to keep your profile up to date to ensure that viewers have complete information about your professional life. An incomplete LinkedIn profile is one of the biggest turn-offs for employers which might lead to instant rejection. Things that you to need to keep in mind are:
Make sure your profile picture is formal and of high quality because anything less than 200 x 200 pixels will look pixelated and blurry. A bad profile picture will make your profile unappealing to the viewers’ eyes.
A headline allows you to introduce yourself in 120 words to your profile visitors. It is highly important because it enhances your profile’s visibility and searchability.
Education, skills and awards
These are the core criteria for making connections or expanding your network and hence these fields are significantly important to help you promote your LinkedIn profile.
If someone comes across your profile and finds it appealing then he or she might want to contact you regarding a job opportunity which makes contact information a must for every professional out there.
Completing your LinkedIn profile is just the first step towards your goal. To keep on getting job offers you’ll need to continuously update and optimize it according to the current trends and needs.
Remove irrelevant content
When you first signed up for LinkedIn, you must have gone crazy and joined several groups and added numerous skills that may or may not benefit you. If this is the case with you, then it’s time to filter out all the irrelevant groups and skills and start removing them one by one. Keep only those skills, certifications and details that are relevant to your job profile and remove the ones which aren’t related or you don’t have much experience in.
While going through the groups you have joined or followed, try to find the ones that you find interesting and start participating in them. This will not only help you gain engagement on LinkedIn but will also ensure more profile visits which ultimately results in more job offers.
Grow your LinkedIn network
LinkedIn is all about creating connections and building a network that will help you in your professional life. Also your search results are highly dependent on your network which makes adding more connections the best way to gain a wider reach on LinkedIn. There are a number of ways through which you can grow your LinkedIn network like:
Reaching out to your previous employers, colleagues, mentors, clients, teachers and batch mates.
Including a link to your LinkedIn profile in your Email signature, blogs, websites and other social media profiles.
Making use of your email database to import customers as well as marketing emails and build a network who share a mutual connection with you.
Another great way to easily build connections is through LinkedIn groups.
Last but not the least, you can also use LinkedIn search to find people in your target audience.
While growing your LinkedIn network, do remember to only add people and groups that are relevant to you and might add something to your LinkedIn profile.
Customize your LinkedIn URL
When you create an account on LinkedIn, it provides you with an enormous URL link to your profile. The link might be very long and complex, making it hard to remember. You need to customize this ginormous LinkedIn URL so you can easily tell people how to find you on LinkedIn. After all, what’s more appealing: Rohit0134928828 or RohitSharma?
The URL should reflect your full name without anything else but in case you have a common name then you can add a slight modification in the form of an underscore or word to help your profile stand out. Eg: If RohitSharma is already in use then you can just throw your middle name or professional into the mix like RohitChandraSharma or RohitSharmaWriter.
Request for recommendations
LinkedIn Recommendations are one of the best ways to promote your LinkedIn profile as it is human nature to be swayed by good referrals. The employer will know that you are a skilled and talented person who people want to endorse publicly. You can ask for recommendations from highly placed individuals, former colleagues, clients, bosses and/or others who know you well professionally.
You can also get recommendations offline and then request LinkedIn to make them reflect on your online account. So take a few minutes and ask your current or previous supervisor, co-worker or employer to write you one.
Now that you know the best ways to promote your LinkedIn profile, it’s time to make a few changes to your LinkedIn account to significantly boost your online visibility and rake in more job offers than before!
Frankie Stein is from Italy, but lives in Ingolstadt, Germany. Her hobbies are: reading about science, doing experiments, and travelling. She's been all around Europe and loves Scotland, London, and Russia. Her boyfriend is called Victor and they both love listening to The Cure, reading Byron, and gazing upon William Blake prints.