Everything You Need to Know About Instagram Trends
There’s no doubt that when it comes to Instagram trends, change is the only constant that’s seen. Now and then, new trends are introduced and millions of people make reels and videos on them. Digital platforms are in a constant state of upgrades and evolution.
If you want to remain on your toes, Instagram is an amazing platform to do so. Following new trends boosts up your social presence and creates an impact on people.
Top 10 Instagram Trends of 2022
Instagram Shopping
Due to the Covid-19 pandemic, many people started online shopping, especially from Instagram stores. People prefer searching, discovering, and buying products from Instagram and other social media sites.
Nearly around 70% of people discover new products every day on Instagram. Influencers also influence people to buy from different stores. With the increasing demands, Instagram has introduced special features like shoppable stickers, product tags, and online app-in payment for users’ convenience. Calvin Klein is an example of this.
Creators Are Discovering Ways to Make Money
Influencers claim that Instagram posts and Instagram stories are the most effective format for content. Around 90% of marketers say that Instagram is the most preferred site for influencer marketing. For an initial boost, many influencers are also indulging to get real Instagram views from organic sources.
You can be paid on Instagram by creating creative content for brands and businesses, posting paid partnership posts, using badges in living, and creating ads.
Working With Small Influencers
The days are gone when brands only worked with celebrities to gain customers’ attention. But today’s customers trust small influencers more than bigger Instagram celebrities. These influencers have a closer relationship with the audience. Around 76% of marketers claim to have worked with small influencers.
They usually have around 10k followers so they can interact with their followers and respond to their queries. Dunkin’ Donuts is a great example of this.
Live to Stream
Live streaming is one of the most used video marketing strategies. This industry will reach around $184 billion in the upcoming years. Surveys have shown that 80% of customers prefer watching a live video rather than reading an article or blog.
Estimates show that people prefer spending 3×longer time watching live streaming videos rather than posted videos.
Connecting to Followers via Messages
If we look at the stats, around 90% of people on Instagram follow the business and 50% of people are interested in a brand when they see ads for it. It clearly shows that customers are choosing Instagram to communicate with their favorite brands via messages to solve their queries or concerns.
Brands can enable the quick reply feature which allows them to send saved responses via Instagram dm regarding frequently asked questions and other doubts.
Customer Care Is a Necessity
Other than sending direct messages via Instagram dm, customers also share their ideas and views on Instagram. Henceforth, brands need to train their customer service team to respond to customer requests and give them solutions as quickly as possible.
If you are a small brand and cannot afford the customer care service, you can introduce alternative ways for the same. You can add a link to the live chat or create a highlight on the frequently asked questions
Introduction to Instagram Guides
There is no doubt that people always need properly designed and understandable content on Instagram. To deal with this, Instagram has introduced Instagram Guides, a new feature introduced that lets creators and influencers keep all posts in one place and create a guide for people.
This method is an amazing opportunity to become Instagram famous very quickly. Businesses can create collections or compilations of videos and information about their products on Instagram and provide users and followers with useful details regarding the products that they sell. This guide helps people to get a clear idea regarding what they want to buy or what they want to know regarding various companies.
Supporting Small Businesses
Due to this Covid-19 pandemic which is affecting many large companies, small businesses are selling products and seeking help from customers. To ease their situation, Instagram has introduced a “Support Small Business” sticker which gives people an opportunity to support their favorite small companies via Instagram stories.
Small businesses can acquire new customers if existing customers provide positive feedback and more people know about the business. Interested people can click on that sticker to see a pop-up regarding the details of the small business. If people want to know more regarding the small business, they can go to the official Instagram page or website of that company and collect information about it.
Using Reels and Stories
Nearly 500 million users use Instagram stories these days with 15%-25% of people tend to swipe up on a link to look for brands. Instagram introduced the reels feature after the ban of Tiktok in India. You can post short and creative videos on Instagram. The difference between stories and reels is that reels provide more editing tools and anyone can see them, unlike stories. You can use stories and reels to keep up with the Instagram-based algorithm.
Anyone can see your content in reels without following you on Instagram’s explore page. This helps to reach a large audience and impress potential customers and buyers. Brands can use Instagram story templates that are ideal for their brand identity and name and create eye-catchy content for viewers.
Using the Concept of Cause Marketing
These days, people tend to buy from brands that are committed to society for a good cause. So people prefer to buy from brands that support charitable causes or social issues. Instagram is an amazing platform for this type of marketing as news regarding almost everything is posted on Instagram very quickly. Brands supporting and re-posting the stories and posts get more attention from existing and upcoming customers who support the same cause.
Cause Marketing strategy allows brands to share their values, principles, and beliefs with their potential and existing customers and gain their attention. This transparent attitude of the companies makes people trust them and buy their products. A level of trust and loyalty would be created between brands and customers and people will feel good to buy from such brands.
Conclusion
In this article, we discussed all the current Instagram trends. If you follow these trends then you will have a great social media presence. Having a good social media image can help you build your business and life. Instagram trends are the best way to create an impact and make people know who you are.
