Analyzing the Market Potential: Is Investing in 2D or 3D Animation Right for You?

In the modern era, animation does have a level of impact on almost everyone’s life. Whether it be in the form of cartoons, anime, videos, or ads, you can’t deny the presence of animation in your life.

Moreover, In business, animation has become a whole new industry. As per Statista, animation shares a $ 391 billion market size in the world with an expectation of growing rapidly. But why? How is animation taking place worldwide, and do you really need to invest in 2D or 3D animations right now?

Don’t worry; today’s blog shares all the answers that you want to know when deciding whether to invest in 2D or 3D animation. So, let’s get started.

Basics of Animation

When deciding on which animation to invest in, it is vital for you to know the basics that will help you in making the right decision. So, let’s start with knowing what animation is.

In general, animation is a virtual technique that turns digital characters into motion. It’s a virtual art form that creates the illusion of movement by using the rapid display of sequential images. In recent ages, animation has jumped from the entertainment category to the videos and education section.

The blend of technology and art enables other fields to embrace the potential of animation. Thus, this is the main reason the animation industry is rapidly growing. Many industries, such as gaming, AR/VR, education, marketing, entertainment, and media, are already leveraging the power of animation in their sectors.

Thus for many, this has become the right time to embrace animation in their businesses. Even many companies offer logo and 3D animation services to empower brands and marketers.

But which one to choose? 2D or 3D? Let’s dig deeper!

2D Animation

2D or 2 Dimensional animation offers a level of creative control to the creator allowing pinpoint accuracy in telling the story. 2D is one of the oldest forms of animation. Its existence is from the time you have seen Mickey Mouse on TV.

Minnie and Mickey Mouse are two famous characters that were made using 2D animation. As someone who is new to animation, you might be thinking that this 2D animation must have gone outdated, isn’t it?

Well, a surprising fact is that 2D animation is still a popular choice in 2023. You can easily find a 2D animation agency that provides services to a variety of businesses. 2D animation is mainly used in marketing to engage the audience. But is it effective?

Here are the top pros and cons that you just need to know about 2D animations.

Pros of 2D Animation 

There are many advantages of 2D animation. However, when making the decision to select it, you just need to know the top ones discussed below.

1. Budget-Friendly:

2D animation is the most budget-friendly option as compared to 3D one. This is because it uses modern software and tools that never requires all animations to be drawn frame by frame.

2. Hassle-Free Production

In 2D animation, fewer complexities are involved, which ultimately saves time in production. This is because less technology is involved in creating the animation.

The technology used in creating the animation is less complex. 

3. Appeals To The Audience

While it is true that 3D animation works great, 2D’s are perfect for businesses that want to showcase a brand’s message in a compelling way.

Cons of 2D Animation

The few cons that you might need to consider before taking 2D animation services are as follows. 

1. Not Dynamic 

Although 2D animations are visually appealing when comparing them with 3D, they lose their charm. The 2D occasionally can become dull or even redundant. When designing certain moving things, it is important to pick 3D over 2D.

 2. Time-Consuming

The 2D animation becomes more time-consuming when it comes to recurring themes using traditional practices because of redrafting each item. 

3D Animation

The 3D or 3-dimensional animation requires a different production process as compared to 2D animation. It requires all three angles to be visible all at one time. 3D animation is often used to create animated films. Most companies like Disney or Pixar use 3D animations.

The primary benefit of using 3D animation is the ability to produce exceptionally detailed and elaborate graphics that are almost impossible to create with 2D.

But what are their pros and cons? Let’s find out below.

Pros of 3D Animation

When looking for a more realistic animation, 3D is the perfect option. Here are the top 3 benefits you need to know before investing in 3D or 2D animations.

1. Eye Catchy

The 3D animation creates a visual appeal making your marketing videos look more appealing and eye-catchy. Thus, 3D can help elevate your marketing videos while giving your message a prominent look.

2. High ROI

As the 3D animation brings your marketing video to life, it ultimately creates a better return on investment. Even research shows that around 80% of video marketers give them a good return on investment.

3. Dynamic

Unlike 2D, 3D offers great graphical images making it more em-powerful without any hurdles. There are many things that you can consider to create.

Because 3D is dynamic, there are more options for users to create storytelling in a better way. Thus you have limitless creative options. You can consider going with 3D product animation for your product to get a more impactful design.

Cons of 3D Animation

Apart from being dynamic and producing better ROI, there are also a few cons that you must need to know. What are they? Let’s find out below.

1. High Cost

3D is more expensive as compared to 2D. You need a 3D animator which never comes at a cheap price.

2. Complex

The process of creating 3D animation is more complex as compared to 2D animation. This is because, in 2D, you need to create the character and then animate them. However, in 3D, you can only know the finished motion if you model the character, animate it, create texture, and add lights.

3. Difficult to Style

3D is far more difficult to design when compared with 2D. Thus, with 3D animation, you may have difficulty stylizing or feeling creative freedom.

Where To Invest?

When you are thinking about investing in 2D or 3D for your business, you must know what you want or what your expectations are. While both animations have pros and cons, deciding which one to select solely depends on your business requirements.