Is Snoop Dogg getting into boxing? How he’s increasing his net worth
Snoop Dogg warned us long ago he had his “mind on his money and his money on his mind” (And now we have “Gin & Juice” stuck in our head). After creating his own wine and collaborating with Martha Stewart, news of the rapper’s latest business venture, a boxing league for profit, shouldn’t come as a surprise.
Earlier this week, Snoop Dogg announced he’d be partnering with the Triller app to create a celebrity boxing league called The Fight Club. This announcement comes after the success of last weekend’s Mike Tyson vs. Roy Jones Jr. fight, which was purchased 1.2 million times.
Snoop Dogg provided colorful commentary on the showdown which garnered critical acclaim. With hilarious observations from Snoop, including his comparison that the Tyson vs. Jones Jr. fight was “like two of my uncles fighting at the barbecue”, it’s no wonder Snoop & his fellow commentators are lauded as the real winners of this prestigious endeavor.
What comes next? Snoop Dogg and entertainment company Proxima are set to combine the best elements of the Tyson vs. Jones Jr. fight and create a boxing match we’ve never seen before.
What is Triller?
Triller is a video-making and social networking app owned by Proxima Media. The app broadcasted the Mike Tyson vs. Roy Jones Jr. fight, exceeding all box office expectations. Though neither Tyson nor Jones Jr. won their match, Proxima & Triller certainly did. Despite the app paying over $50 million to air the match, with over 1.2 million buys, the event proved that boxing & Triller are here to stay.
How it works
It seems like this past weekend’s fight will be the blueprint for how future events will run. The Fight Club is set to have five to eight events a year, with multiple celebrities fighting each other per event. Musical acts will break up rounds & fights. Snoop Dogg, Wiz Khalifa and Ne-Yo headlined the musical portion of the Tyson vs. Jones fight.
According to the press release, The Fight Club showdowns will be “connecting celebrities from various backgrounds, from breakout social media stars and professional athletes renowned for their athletic abilities to celebrated musicians and well-known actors and other stars willing to tackle a new venture and enter the world of boxing, as well as pro boxers making their way up.”
Snoop Dogg will have pivotal involvement in the broadcast and is set to help with musical and fighter selection. Snoop co-created the project with Ryan Kavanaugh, who pointed out how collaborative this new boxing endeavor is. “Up until this weekend, boxing was about the experience of one small group of elite individuals who attended the fight in person.”
A new boxing experience
In many ways, The Fight Club seems like it will air matches like a variety show with different music & boxing elements. Kavanaugh implied their goal with the new show is to create, “an experience for all of the viewers at home, combining the highest-end production and lighting and a production quality never before brought to a fight.”
While future Fight Club fights may feature Tyson, it’s completely separate from Tyson’s recent Legends Only League – which the Tyson vs. Jones Jr was a part of. The boxing icon announced the league back in July with the goal to bring back legends from a variety of sports for exhibitions. The Fight Club plays off of the Legends Only League without being a part of it. No word yet if Triller is set to air future Legends Only fights.
The Fight Club is set to produce their first fight early next year. This might be the right move, since coronavirus cases have gone up and a U.S. shutdown may be looming on the horizon. With many team sports under fire and COVID restraints, The Fight Club could still be produced in strict health conditions, with the fighters being the only ones touching.