How Health Professionals are Taking Cues from the Film Industry To Market Their Businesses
The health industry is taking cues from the film industry in order to improve patient care and drive engagement to their practices. By using storytelling techniques, healthcare professionals are able to create a more immersive and convincing experience for their patients. In this article, we will explore how the film industry is influencing healthcare and how you can use these techniques in your own practice!
Storytelling in healthcare
One way that the health industry is taking cues from the film industry is by using storytelling techniques. By telling a story, healthcare professionals are able to create a more immersive and convincing experience for their patients. This can be done in a variety of ways, such as through patient education materials, clinic signage, or even doctor-patient conversations. In fact, studies have shown that storytelling can be an effective way to improve patient engagement and even treatment outcomes, especially in pediatrics.
Multimodal patient education materials
Another way that the health industry is taking cues from the film industry is by using multimedia techniques. By incorporating images, videos, and other forms of multimedia into their patient education materials, healthcare professionals are able to create a more engaging experience for their patients. This can be especially helpful in educating patients about complex medical procedures or conditions. In fact, studies have shown that multimedia can be an effective way to improve patient understanding.
Health Practice Marketing
But the healthcare industry has taken it one step further. They’re taking inspiration from film and tv for their marketing. Allied Health Marketing Agency, CJ&CO, knows this all too well, having created animated series to engage both parents and children for an Australian Speech Pathologist, Speech Clinic. This video was then featured by Adobe on one of their YouTube platforms for its innovative use of their technology in the healthcare space.
Content is king, but engagement is the queen
Businesses need to understand that they need content to drive new patients to their practices, however, engagement is still queen and they can increase engagement by utilising storytelling techniques and taking cues from the film industry.
The content that they create needs to be relevant and engaging for their audience in order to drive patients through the door!
It also needs to be in the places where people are looking for health services – online. As we progress into 2023 and beyond, personalised healthcare will become more prevalent. And this is when we’ll see more competition in the health space than ever before.
It’s no longer enough to have a website with helpful content. Healthcare professionals are taking cues from the film industry by using storytelling techniques and multimedia in order to create an immersive experience for their patients, which can lead to improved patient engagement and treatment outcomes. If you own a healthcare practice, you should look into how you can leverage the power of these techniques, popularised by the film industry.
