Zack Milkman | A brand strategist
Have you ever noticed how it seems like everybody is developing their own brand?
From instagrammers to teens launching their own DIY businesses online, our feeds are awash with attempts at brand development and marketing.
But, when everybody’s doing it, what does it take to really stand out from the crowd? How can you set yourself and your brand apart? By exploring the tips and tricks of brand strategist Zack Milkman, we’ll take a closer look at what really goes into developing a successful brand.
What is brand development?
The seeming accessibility of DIY brand development makes it seem all too easy for anyone to build their own brand. But Zack Milkman knows that, in reality, brand development is so much more than designing your own logo and posting it on Instagram.
Ultimately, creating a brand is about a few vital things:
- Identifying what your business stands for
- Establishing how you want to be seen
- Communicating your message in a way that connects with customers
To do those things, you need more than a DIY graphic and an insta. That’s why brand strategists are helpful.
What does a brand strategist do?
The TLDR version is that a brand strategist is someone who delves beneath the surface to excavate the authenticity of your brand. When you connect with a brand strategist like Zack Milkman, you’re not just hiring someone who makes a graphic and a slogan for your business’ social media pages.
Instead, you’re forming a partnership with a specialist who is committed to digging deep, learning all about your brand, and helping you explore the ethos that will make you stand out.
What is your brand all about? What do you stand for? What values do you care about? Who are your target customers and how do you want to connect with them? These are the questions that Zachary Milkman can help you answer— and that’s why a brand strategist is so helpful.
Why you need Zack Milkman
If you’re the founder and CEO of your company, you know that brainstorming a brand new company, designing your business plan, and inventing a product is already a lot of hard work! Even if you’ve developed the things with the support and creativity of your friends or cofounders, it’s tough to create a startup that fills the gaps in your market and offers something unique.
So, when you’ve already put in all that work just to create your company from scratch, you may find it difficult to answer additional questions about the meaning, purpose, and core values of your brand. It doesn’t help if you’re trying to answer those questions in a vacuum.
You and your team may have a great idea of those concepts in your head; when you talk about it together, it probably feels like a shared vision that’s super clear to you. But when you try to put it down on paper and make it creative and make it catchy, it can be difficult to shape your idea into something that’s clear, accessible, and universal.
Zack Milkman can give you a hand here by empowering you to step outside your comfort zone. A great brand strategist knows how to ask the questions that will get the answers you really need. He’ll encourage you to dig deeper, dream bigger, and then drill into clear, concise, and compelling language that highlights the heart of your brand.
And once he’s helped you outline your message, Zack Milkman will work with you to develop a successful strategy for getting your brand’s message out there. By collaborating with you every step of the way, Zack will help you design a strategy that includes brand messaging, graphics, social media, and marketing.
That’s why a brand strategist is so important. When you connect with a specialist like Zack Milkman, you’re not just getting an entrepreneur and brand developer with a proven track record of success. Instead, you’re benefiting from the creativity and expertise of a strategist who will invest in your brand and empower it to reach its full potential for success.
The hidden benefits of brand development
When you look around, it’s easy to assume that many startups are favoring a DIY approach for almost every aspect of their development, whether it’s brand development, brand management, or copywriting.
And although it is technically possible to do these things on your own, it’s unlikely that the DIY approach will work well or that it will propel your startup to success. In a DIY world, it’s easy to think that consultants like brand specialists are a luxury rather than a vital asset
But, in reality, nothing could be further from the truth! Brainstorming ideas can be tricky and the support of your team can eventually become a vacuum which sucks up all your new and innovative ideas. Without the support of a specialist who will challenge you to grow and expand on your ideas, it’s easy for companies to lose the creative spark that will help them reach new heights.
Zack Milkman knows how to inject that spark into your company. And that’s why brand strategists are essential.