Visit ‘House of Guinness’ filming locations now
The Netflix series House of Guinness sent viewers straight into 1868 Dublin and New York without ever filming in Ireland. Instead the production built its world across North West England and North Wales, where intact Georgian streets, working docks, and Victorian estates still look like the period. Fans who want to walk the same halls and quays now have a ready-made circuit that mixes castles, country houses, and industrial waterfronts.
Why England stood in for Dublin
Creator Steven Knight explained that modern Dublin no longer resembles the city of the 1860s, so the crew moved production to Liverpool and Manchester where the architecture survived. Director Tom Shankland added that the Georgian terraces and grand civic buildings supplied the exact texture the scripts required.
The decision also kept the shoot inside the same time zone and tax regime as the studio base, trimming costs while delivering authentic streetscapes. Viewers have noticed the shift online, and travel operators report a spike in bookings for the listed sites since the September 2025 premiere.
Renewal for Season 2 in June 2026 has locked those locations in for another round of filming, so the same estates and warehouses will appear again next year.
Penrhyn Castle as Ashford Estate
The National Trust property near Bangor doubled for the Guinness family seat, its neo-Norman towers and lavish interiors matching the show’s portrayal of inherited wealth. Snowdonia’s mountains provided the rural backdrop that stands in for the Irish countryside.
Visitors can tour the state rooms, see the art collection that includes Canaletto and Rembrandt, and walk the formal gardens that framed several exterior scenes. Entry fees support ongoing conservation, and timed tickets are advised on weekends.
Penrhyn lies about an hour from the ferry ports, making it an easy day trip from Liverpool or an overnight stop before heading into the Yorkshire locations.
Croxteth Hall and the Dublin mansion
Liverpool’s Croxteth Hall supplied the interiors for Iveagh House, the Guinness city residence. The main staircase, servants’ wing, and parlour appear across multiple episodes and remain open for guided tours most days.
Once home to the Earls of Sefton, the estate still functions as a working farm and country park, so visitors can combine a period-house tour with outdoor trails. Local operators run small-group filming-location walks that include Croxteth and nearby dock sites.
Because the hall sits inside the city boundary, it pairs naturally with a half-day visit to St George’s Hall for a compact Liverpool itinerary.
Stanley Dock as St James’s Gate
The vast Tobacco Warehouse at Stanley Dock became the show’s version of the Guinness brewery, its brick vaults and open quays hosting barrel-making and worker scenes. The surrounding docks supplied the industrial waterfront energy that Dublin’s modern riverfront could not match.
Parts of the warehouse now host events and markets, so the space remains accessible even when crews are not shooting. Photographers note that the light through the high windows reproduces the series look at golden hour.
Stanley Dock sits minutes from the city centre, allowing fans to move from brewery sequences to grand civic locations without extra travel time.
St George’s Hall and public spectacle
The neoclassical St George’s Hall hosted the series’ large protest and rally scenes, its marble corridors and sweeping exterior steps providing scale that smaller venues could not. The building also stood in for New York civic spaces in later episodes.
Entry is free, and the hall regularly stages concerts and exhibitions, so visitors can experience the same spaces used for crowd sequences. Its central location makes it a natural meeting point for any Liverpool filming tour.
Because the hall has appeared in other productions, including The Batman, fans often recognise the architecture even before the House of Guinness scenes play out.
Broughton Hall and country life
Yorkshire’s Broughton Hall represented the Guinness country retreat, its Georgian façade and glass conservatory appearing in quieter family moments. The 3,000-acre estate borders the Yorkshire Dales, giving the series the rolling landscape it needed.
Private tours are available by appointment and include the rooms and gardens seen on screen. The estate also hosts seasonal events that draw visitors interested in both the show and historic-house tourism.
Positioned between Liverpool and Manchester, Broughton Hall serves as a logical midpoint stop for anyone tracing the full House of Guinness route across the North.
Manchester streets and New York scenes
The Northern Quarter’s cobbled lanes and warehouse blocks stood in for New York’s Bowery, allowing the production to keep the entire story inside a single region. Stockport’s underbanks supplied additional alleyways and shopfronts.
These urban sets are freely walkable, so fans can recreate the American sequences without crossing the Atlantic. Local guides now offer evening walks that highlight the exact corners used for the Bowery brawls.
The Manchester locations sit on standard tourist circuits, making them easy to add to any trip that already includes the Liverpool and Welsh sites.
Combining the sites into one trip
A practical loop starts in Liverpool with Croxteth Hall, Stanley Dock, and St George’s Hall, then moves west to Penrhyn Castle before crossing the Pennines to Broughton Hall and Manchester. Most locations offer parking or are reachable by regional trains.
Operators such as Trafalgar and Go Ahead Tours have added dedicated House of Guinness itineraries that include timed entries and local transport, reducing the planning load for U.S. visitors. Independent travellers can book the same sites individually through the National Trust and local estate websites.
Season 2 filming is expected to begin in early 2027, so the locations will remain in active use and any changes to access will be posted on the production’s social channels.
Next steps for visitors
House of Guinness filming locations reward travellers who like both period drama and industrial heritage, and the current route offers a compact way to experience both. Booking ahead for Penrhyn Castle and Croxteth Hall prevents disappointment, while the dock and civic sites remain open daily.
With Season 2 confirmed, the same estates and warehouses will continue to shape the series’ look, giving fans a reliable map for return visits. The North West circuit is already becoming the standard pilgrimage for viewers who want to stand where the Guinness family drama unfolded on screen.
