Unlimited Productions opens first US office in New York
Unlimited Productions announced on November 9, 2026, that it has opened its first United States office in New York. Billboard covered the expansion of the independent full-service production company.
The operation traces its founding to Livetime Productions, established in 2005 by Jack van Deursen and Olivier Monod de Froideville. In 2009 the company expanded when Bart Roelen and Tijs Verwest launched Unlimited Productions. The entities unified under the Unlimited Productions name in 2018.
Unlimited Productions has created more than 2,000 live experiences and thousands of touring shows for clients including Daydream Festival, Martin Garrix, Nike, Live Nation and Google. The firm has also managed state-level events such as President Barack Obama’s visit to the Netherlands. It received the 2026 LEPA International Impact of the Year award for Tiësto Live at the Pyramids of Giza.
Managing Director Jan-Maarten Luijnenburg described the company’s approach: “For 20 years we’ve worked one way: we own every discipline, we draw every bolt before we arrive on site, and we treat our vendors as partners, not suppliers.” He added that recent United States projects confirmed the model works across markets.
Between 2024 and 2026 Unlimited Productions provided production management for Martin Garrix’s North America tour and prior shows at LA Historic Park. The company joined the redesign of the mainstage at HiJinx in Philadelphia in 2024 and continues that work for a third year. At Elements Music & Arts Festival in Long Pond, Pennsylvania, it advanced from consultant to production director across all stages, barricades, VIP decks and experiential elements, rebuilding every stage from new budgets and drawings and completing the first year under budget with all stages finished ahead of schedule before designing the Fire and Earth stages.
From the New York office the company offers promoters, artists, festivals, sports and entertainment brands its European model as architect, general contractor and site supervisor. Clients may engage the firm as embedded consultants, full-production general contractor or stage, set and show design support for their own creative teams, all backed by in-house CAD and technical specialists under a single-point accountability structure covering audio, video, lighting, staging, scenic and site.
A West Coast office is planned for early 2027 as the company positions itself for LA28 while retaining its European headquarters in Breda, Netherlands.
Unlimited Productions maintains a team of nearly 35 professionals. It belongs to the 360 Experience Group, a collective of 16 independently operated labels with more than 250 employees, and operates as an independent entity that is not private-equity backed.
