MyStation launches to enable MyStation network ownership
MyStation launched on November 13 2026 as a multi-platform streaming marketplace powered by OTTera that lets creators brands and organizations establish and run independent television and audio networks. The service covers video music live and talk content monetized through flexible station-based subscriptions. Targeted participants include influencers music artists broadcasters podcasters churches sports clubs and independent creators. The platform handles infrastructure so operators can focus on programming branding and direct audience relationships instead of algorithms or outside distribution systems.
Creators organizations and brands can now launch stations without large capital outlays specialized technical skills or separate distribution networks. Each station operates independently with its own brand programming audience and revenue streams. Operators gain tools to launch stations schedule shows deliver live broadcasts and form direct subscription ties with viewers and listeners. A free Starter tier removes any initial payment barrier while optional paid upgrades add advanced scheduling and live capabilities once audience size justifies expansion. This structure lets small or emerging creators test operations before committing resources.
"MyStation is built around a simple idea: if you can build an audience, you should have the opportunity to own a television or audio network," said Stephen Hodge CEO of OTTera. He added that for decades network ownership was reserved for companies with significant capital and access to distribution. The service removes those barriers and gives creators the ability to become network owners themselves. A second statement from Hodge emphasized that the next generation of networks will originate from sources outside traditional industry channels including musicians athletes podcasters churches independent filmmakers influencers and community organizations that already possess audiences and programming concepts yet previously lacked an accessible route to convert those assets into operating media networks.
A sports club can transmit live matches and highlight reels directly to supporters. A church can deliver worship services and community programming on its own branded station. A musician can assemble songs videos and exclusive releases into a dedicated network. Podcasters can maintain continuous twenty-four hour talk channels. Influencers can produce original series and live events. Broadcasters can open specialized outlets aimed at niche audiences. In each case the creator or organization builds the network while MyStation supplies the underlying marketplace and delivery system that makes the content available worldwide.
Expansion across additional devices is scheduled to begin in the coming weeks. The platform will extend to smartphones tablets smart televisions connected television devices connected cars web browsers and virtual and extended reality headsets. This multi-device approach supplies creators with one unified network reachable on every screen without the need to develop separate applications for each platform. Viewers and listeners therefore encounter consistent programming and subscription options regardless of the hardware they use.
Monetization centers on the Subscription-Based Premium Audiovisual Content model known as SPAC which OTTera introduced to complement existing approaches including advertising-supported video on demand subscription video on demand and free ad-supported streaming television. The SPAC structure supplies station owners with recurring revenue linked directly to their programming rather than to large bundled packages. Viewers select and support only the individual networks they value. Even small highly engaged communities can therefore sustain viable media businesses. Powered by OTTera technology the platform supplies content management scheduling delivery analytics and monetization tools within a shared marketplace so operators concentrate on programming rather than technical infrastructure.
