Gene Schwam, publicist to Elvis Presley, Julie Andrews, dies at 96

Veteran Hollywood publicist Gene Schwam, who represented top talent including Elvis Presley, Blake Edwards, Julie Andrews, Barbara Eden and Lenny Bruce, died Friday in Los Angeles after a brief illness. He was 96.

Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955, establishing an independent publicity agency that would endure for decades.