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Free Email Marketing Tools to Help Your Business Grow

What is email marketing? When it started, and what is the current ratio of the email marketing campaigns? 

All questions still need clarification among people about email marketing and free email marketing tools.

This article covers all the significant information about free email marketing tools to use in 2023.

Email marketing is a very effective and aggressive technique to boost your business. It is quite affordable and easy to understand.

Marketing channels are evolving from time to time and email marketing has been booming for a long time with exponential growth in business. 

An appropriate marketing strategy can help you to amplify other marketing channels including social media. 

If you find it challenging to do it yourself you can hire SEO expert from a reputed agency. Professionals will take care of everything without any worry.

There have been several marketing trends that come and go for certain reasons. But email marketing is still the stem of digital marketing.

Email marketing continues to be the top channel for both B2B and B2C marketers. 

Statically it is proven that almost 87% B2B marketers and 77% B2C marketers use email marketing to nurture their audience.

Can Email Marketing Boost Your Business Growth?

Yes, email marketing lets you connect with millions of customers in a fraction of a second. Along with broadening your customer segments, it also helps increase your customer reach and brand visibility among people. 

Once you get connected, and customers are interested, they will be curious to know more about your brand and service offerings.

Whether you are a startup or an enterprise, email marketing campaigns are a quick and easy process to see the results immediately. There are several free email marketing tools available that can help you do your job hassle-free. 

Email marketing helps you grow your business brand voice in your email copy. An engaged email list and a well-designed email will grow your audience.

So, without further ado, let’s dive into this effective free email marketing tools guidance that helps your business to grow in detail.

For better marketing strategies you can hire SEO expert who will help you to achieve your business goals with his expertise and knowledge.

Top 8 Free Email Marketing Tools, Features, and Plans

1. Activecampaign

Activecampaign is an automated and a free email marketing tool that offers CRM tools. 

This platform provides services in distinct categories, including E-commerce, B2C, and B2B. 

ActiveCampaign enables you to personalize the email for the target and potential audience.

Key Features:

  • Enables automatic follow-up emails
  • Automated lead generation funnels
  • More than 120 email templates
  • Trial opportunity without any payment 
  • Outlook and Chrome email extensions
  • Autogenerated client follow-up emails
  • Integration for CMS like WordPress, Shopify, and Salesforce
  • SMS follow-up for Subscriptions


  • Lite: $9 Monthly
  • Plus: $49 Monthly
  • Professional: $149 Monthly
  • Enterprise: $259 Monthly

2. Drip

It is one of the easiest email marketing platforms and offers comprehensive services. Drip focuses on boosting eCommerce platforms to maximize ROI.

It enables customers to customize their emails to boost conversion rates and better customer engagement. Drip offers several pre-built templates and automation tools like drag and drop, split testing, live chat support, etc.

Key Features:

  • Unlimited email sent with any plan
  • 100+ integrations
  • Free trial without payment
  • e-commerce integrations for Woocommerce, Shopify, Magento
  • Dynamic and personalize forms


  • $19 Monthly plan
  • $22 Monthly plan

3. HubSpot

Hubspot is an established email marketing platform. It offers flexible marketing solutions and free email marketing tools. 

With HubSpot email marketing, you can integrate your email campaign with other HubSpot tools, including your free CRM. There are a variety of HubSpot Email template available.

Once you start an account, you can access both devices to create a centralized contacts database, organize it in lists, and manage and track email performance.

Features are distinctive among marketing and Sales Hub, CMS, and Operation Hub.

Marketing Hub boosts traffic and leads generation. Whereas, the sales hub focuses on customer support. 

CMS hub provides marketing software, and the Operation hub helps with automation, managing customer data, and syncing applications.

Key Features:

  • Automated campaign for email marketing
  • Tickets Support
  • Traffic and conversion analytics access
  • Flexibility for team email
  • Tracking and notification
  • Integration like Zendesk, Squarespace, and Microsoft 365
  • Ticket creation bots


  • Starter: $50 Monthly
  • Professional: $890 Monthly
  • Enterprise: $3200 Monthly

4. Sendinblue

It offers multiple services, including email marketing, CRM, chat, etc. Sendinblue has quite a few good reviews among platforms like G2 and Trustpilot. 

It has numerous pre-built email templates that are responsive and eye-catching. Its smooth drag-and-drop functionality makes it a unique choice for learning the email marketing process. 

Features include sign-up forms, Facebook ads, Targeted ads, and so on. Which are helpful in your business growth and broaden your contact lists.

Key Features:

  • Completely free Platform
  • Next-level customization option
  • Personalized sales pipelines
  • Unlimited contacts and lists
  • Omnichannel chat app
  • Email heat map
  • Time optimization with ML (Machine Learning)
  • Array of Plugins


  • Free: 300 emails/ day
  • Lite: $25/ monthly (100k emails)
  • Premium: $65/Monthly (1000k emails)
  • Enterprise: Get customized pricing

5. MailChimp

MailChimp is recognized as a popular service and offers free email marketing tools. Using its services, you can boost your business quickly. 

Additionally, you can improve business ROI and conversions by merging its mailing services. It offers a flexible template builder, drag-and-drop functionalities, and an AI power assistant.

Moreover, Mailchimp enables you to look into traffic insights and lead generation analytics. Mailchimp is a well-established and best global software company, as per G2 reviews.

Key Features:

  • Customized Transactional emails
  • 20+ years of experience in email marketing
  • Automation for platforms like Woocommerce, Shopify, BigCommerce
  • Time zone-based Delivery
  • Vast integration options


  • Free: 10k emails/day
  • Essentials: $23 Monthly
  • Standard: $59 Monthly
  • Premium: $299 Monthly

6. Mailgun

Mailgun offers leading email marketing services around the world. It is easy to send and receive emails and keep track of your customer’s emails with its powerful APIs. 

It is trusted by 250+k businesses worldwide. Features include excellent email builder, segmentation, customization, a/b testing, and many more. 

Key features:

  • Straightforward SMTP (Simple Mail Transfer Protocol) integration 
  • API for real-time verification
  • Dedicated IP address
  • Quick setting 
  • Understandable Integrations
  • Chatbot support
  • Trigger emails option


  • Trial: 5k emails Monthly for 3 Months
  • Foundation: $35 Monthly
  • Growth: $80 Monthly
  • Scale: $90 Monthly
  • Enterprise: Customize pricing plan

7. Elastic Email:

It is a powerful multi-product platform that helps you to grow your business. Elastic Email enables you to create, customize, and automate email communication.

Its custom delivery system allows you to maintain email delivery from start to end with around-the-clock customer support.

Key Features:

  • Single click eye-catchy emails
  • Diverse templates collection
  • modern scheduling alternatives
  • Unlimited email sent option
  • Smooth integration
  • Quick and easy setup of SMTP
  • Support third-party plugins


  • Unlimited: $15 Monthly
  • Unlimited Pro: $50 Monthly

8. Sender:

It is one of the best free email marketing tools in the market currently, with committed features and functionalities. 

Sender allows you to build appealing newsletters with no coding knowledge. You need to select your desired email template and customize it. 

Key Features:

  • Robust analytics
  • Email opening ratio tracking
  • Email strategies optimization options
  • Assist in creating an accurate customer profile


  • Free Forever: 15k emails Monthly
  • Standard: $10 Monthly
  • Professional: $35 Monthly
  • Enterprise: Custom Price

Hopefully, you get all your queries about free email marketing tools and their features.

In a Nutshell,

We covered the best free email marketing tools to run your campaign. The mentioned tools come with robust features and functionalities.

If you are looking for email marketing services, then let’s connect with TRooInbound ( a well-established digital marketing agency that can help you with every marketing question that arises in your mind.)

TRooInbound is an experienced and committed HubSpot certified organization. We offer HubSpot email template development and design services with on-time delivery. 

Moreover, our experienced SEO and digital marketing team can help you to grow your business to the next level. 

If you are looking for any SEO or digital marketing services, you can hire SEO expert from us to excel your business growth.

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