Did Sprinkles cupcakes just close all it’s stores?

A bittersweet end

Sprinkles Cupcakes’ closure marks the close of a chapter in dessert innovation, but its impact lingers through inspired bakers and lingering flavors in new products. As Reddit users in r/FoodLosAngeles ponder, What’s next for cupcake culture? the brand’s story reminds us that even sweet successes can sour under market pressures, leaving fans to savor the memories.

Frances D Vine

Frances D Vine is an itinerant journalist, producer, and director. A polymath with a love of fashion, Frances has dedicated her life to storytelling. When not chasing the news or running the show, she can be found dancing to Latin rhythms, tending to her menagerie of rare animals, swimming, and singing. Talk to me about scoops, guest posts, brand partnerships, your short movie screener, tips, trends, your music, fashion and advertising at editor@filmdaily.co.

editor@filmdaily.co