Is Cardi B only reuniting with Nicki Minaj to boost her net worth?
From a Vine sensation to a multi-millionaire mogul, Cardi B’s journey is nothing short of spectacular. But how did this Bronx native climb to such dizzying heights of success? Let’s dive into the whirlwind world of Cardi B, where every move is a headline and every venture turns to gold.
Early Endorsements
Remember when Cardi B first burst onto the scene? It was 2016, and her voice was everywhere – not just in music but in ads too. Her first major endorsement deal was with New York lingerie chain Romantic Depot.
Her voice wasn’t just on the radio; it was on cable TV, bringing a fresh, authentic vibe to the brand. But that was just the beginning. Soon, Cardi was everywhere: MAC Cosmetics, Gypsy Sport, Reebok, Pepsi – you name it, she was there, bringing her unique flair to each brand.
And who can forget her 2018 collaboration with Fashion Nova? It wasn’t just a clothing line; it was a cultural moment, blending Cardi’s unapologetic style with the brand’s fast-fashion ethos.
Cardi B: The Business Mogul
Fast forward to 2022, and Cardi B took on a role that seemed tailor-made for her: the creative director of Playboy magazine. This move wasn’t just about glamour; it was a strategic step into the world of publishing and creative direction, showcasing her versatility beyond music and social media.
Then, in a move that combined love and business, Cardi B and her husband, Offset, teamed up with McDonald’s in February 2023 for the ‘Cardi B and Offset meal,’ launching it on Valentine’s Day – a perfect blend of pop culture and fast food.
But Cardi’s not just about music and endorsements. In December 2019, she and Offset made a major real estate move, purchasing a mansion in Buckhead, Atlanta, for $5.5 million – a steal considering it was listed at $10 million in 2017. This purchase wasn’t just a home; it was a statement, a testament to their success and savvy investment sense.
A Meteoric Rise
Let’s talk numbers. In January 2016, Cardi B’s net worth was a modest $400 thousand. Fast forward to the end of 2022, and she’s sitting on a cool $80 million. How did she do it? It’s a mix of her music, her endorsements, her savvy business moves, and, of course, her undeniable talent and charisma.
Her music catalog alone is valued at an estimated $50 million. But it’s not just about the money; it’s about the influence. With over 169 million Instagram followers, 7 billion YouTube streams, and 30+ million monthly Spotify listeners, Cardi B is a social media titan.
In the world of television, Cardi B’s influence is palpable. Issa Rae and Syreeta Singleton, the brains behind the hit series Rap Sh!t, sat down with “ET” to discuss the show’s new season.
Inspired by the likes of Cardi B, the show follows two Miami rappers navigating the music industry. Rae and Singleton’s excitement is palpable as they discuss the show’s resonance with audiences and tease possible cameos from megastars like Megan Thee Stallion and Cardi B herself.
“Rap Sh!t”
Originally set for an August premiere, the second season of Rap Sh!t faced delays due to industry strikes. But the wait is almost over, with the new season set to premiere on November 9. The show, which draws inspiration from the rise of City Girls, promises to delve deeper into the gritty, glamorous world of the music industry, reflecting the current cultural landscape.
As 2023 winds down, Cardi B hints at dropping ‘a lil’ something something’ before the year’s end. Known for her spontaneous style, she teases the possibility of a new video, maybe even shot in her kitchen. While details are scarce, the anticipation is high. In the meantime, Cardi stays busy with a SKIMS campaign, a performance at the TikTok in the Mix event, and a partnership with Patti LaBelle’s Viral Pies for her Whipshots brand.
Cardi B’s journey from a social media sensation to a multi-faceted mogul is a testament to her talent, tenacity, and business acumen. As she continues to expand her empire, one can’t help but wonder: what’s next for Cardi B?
