How much money has Taylor Swift made from The Eras Tour?
Could Taylor Swift be on the brink of joining the billionaire musicians’ club? If the revenue from her Eras Tour is any indication, this might very well be Swift’s reality by the end of 2023. The tour, which began on March 17, 2023, has already raked in an estimated $591 million to $600 million.
Some industry insiders are even predicting that earnings could reach an astronomical $1.5 billion. This staggering figure, coupled with the income from her recent albums and the highly anticipated Taylor’s Version releases, paints a picture of Swift as a potential billionaire by the year’s end.
Let’s take a look at every event that got her to this point and what it means for the future!
The records
Swift’s Eras Tour, her fifth concert tour and her first since 2018, signals a triumphant return to the stage after the worldwide turmoil caused by the COVID-19 pandemic. The tour, a nod to the various phases of Swift’s music career, comprises 35 dates across North America. It is expected to draw to a close on August 26, 2023, in Los Angeles.
Fans lucky enough to snag tickets to the Eras Tour are treated to a rich tapestry of 44 songs. This setlist includes some of Swift’s most iconic hits from her various eras, such as Love Story, Shake It Off, and Blank Space. Further elevating the star quotient of the tour, Swift has extended stage invitations to a variety of artists, including Paramore, Haim, and Phoebe Bridgers, giving fans an even more dynamic live music experience.
Ensuring that real fans had a fair opportunity to secure tickets, Swift’s team made use of the Ticketmaster Verified Fan program for the sale of Eras Tour tickets. This program was designed to thwart bots and resellers, thereby increasing the likelihood of genuine fans being able to purchase tickets.
However, the process of acquiring tickets wasn’t without its obstacles. In late 2022, Ticketmaster and its parent company, Live Nation Entertainment, came under fire for their handling of ticket sales for Swift’s tour. A barrage of technical issues during the pre-sale process left fans frustrated and disappointed.
Ticketmaster fail
Fans armed with codes from the Verified Fan program were thwarted in their attempts to purchase tickets, creating a maelstrom of discontent. As a result of these technical glitches, desperate fans were driven to the resale market, where ticket prices ranged from $700 to a staggering $4,500.
The outcry over this ticketing fiasco resulted in allegations of Ticketmaster and Live Nation creating a virtual monopoly over ticket buying and venue booking. The situation escalated to such an extent that a congressional antitrust investigation was launched, culminating in a Senate hearing in January 2023.
During this hearing, the head of ticketing platform SeatGeek advocated for the breakup of Ticketmaster and Live Nation, accusing them of functioning as a monopoly that employed threats to dominate the industry and disadvantage consumers.
Despite the controversy surrounding the ticket sales, Swift was not implicated in the scandal. Ticketmaster subsequently issued an apology to her and her legions of fans.
A Swift Ascent
The rollercoaster ride of Swift’s Eras Tour, and her potential entry into billionaire status, leaves us pondering the future of this record-breaking artist.
As she continues to blaze trails and redefine the boundaries of success in the music industry, what might be next for Taylor Swift? Will she continue to break records and set new ones? Will the ticketing fiasco impact future tours? And, as we watch her potential ascent to billionaire status, what will be the impact of this monumental achievement on her career and on the music industry as a whole?
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What do you think being a billionaire feels like? Let us know in the comments!
