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Swiss Crafted Elegance: Luxury Watches That Define Men’s Style

In the world of luxury watches, one can truly experience the epitome of elegance and craftsmanship that transcends mere timekeeping.  For the modern man, a luxury watch is more than just a functional accessory; it symbolizes style, sophistication, and status. It’s an investment that can span generations, a reflection of your taste, and an heirloom piece that tells a story. If you’re considering expanding your collection or dipping your toes into the world of horology, look no further: Ashford, the innovative online destination for luxury timepieces, is headquartered in the vibrant heart of Tribeca, New York City. Established in 1997, when luxury watches were a rarity in the online marketplace, Ashford has earned a distinguished reputation for curating the finest brands at exceptionally competitive prices. Here are some of the Swiss watches from Ashford. 

Tissot – Timeless Swiss Craftsmanship

When we speak of iconic Swiss watch brands, Tissot is a name that resonates with horological enthusiasts worldwide. Established in 1853 in the picturesque town of Le Locle, Switzerland, Tissot has been crafting exceptional timepieces for over a century and a half.

Precision and innovation are at the core of Tissot’s rich heritage. The brand’s commitment to quality and craftsmanship is evident in each watch they create. Whether you’re drawn to their classic dress watches or sporty chronographs, Tissot offers a diverse range of collections catering to every style and occasion.

Tissot Le Locle – An Ode to Tradition (SKU: T0064081105700)

One of Tissot’s standout collections is the Le Locle series, paying homage to the town where it all began. These watches are a perfect blend of tradition and modernity. With elegant, minimalist designs and meticulously crafted movements, the Tissot Le Locle collection captures the essence of Swiss watchmaking.

Tissot’s dedication to accuracy is exemplified by the Le Locle Automatic Chronometer, among others. Powered by an automatic movement, it tells time with incredible accuracy and boasts a timeless design that suits both formal and casual settings. Its stainless steel case, sapphire crystal, and exhibition caseback showcase Tissot’s dedication to durability and transparency.

Buy now at Ashford.

Hamilton – A Blend of American Heritage and Swiss Precision

Hamilton, a chameleonic brand known for seamlessly transitioning from military-inspired timepieces to futuristic designs, is a brand that bridges American heritage and Swiss precision. Originally established in 1892 in Lancaster, Pennsylvania, Hamilton was a prominent player in the American watch industry before finding its Swiss home.

One of Hamilton’s claims to fame is its role as the official supplier of watches to the US Armed Forces during WWI. This pivotal moment solidified its reputation as a reliable and rugged timepiece manufacturer.

Today, Hamilton continues to shine in the world of horology with a diverse collection of watches that cater to various tastes and lifestyles. Hamilton has you covered whether you’re in the market for a vintage-inspired field watch or a bold, modern timepiece.

Hamilton Khaki Field – A Military Classic Reimagined(SKU: H70535061)

The Hamilton Khaki Field collection pays tribute to its military roots with a modern twist. These watches are inspired by the military timepieces Hamilton produced under government mandates during wartime. The Khaki Field Automatic, for example, blends the functionality required for military use with contemporary aesthetics.

This timepiece boasts legible numerals, luminous hands, and a durable canvas strap. The blue dial adds a mid-century charm, making it a versatile choice for everyday wear. Water-resistant and equipped with an 80-hour power reserve, the Khaki Field is as reliable as it is stylish.

Buy now at Ashford.

Hamilton Broadway – A Tribute to New York City

Inspired by the New York City skyline and its famous theatre district, the Hamilton Broadway collection offers a unique blend of vintage design and modern functionality. These watches pay homage to a pocket-watch design from the 1890s, updated for the 21st century.

For instance, the Hamilton Broadway Mechanical Day-Date stands out with its contrasting blue and green dial, oversized indices, and substantial day and date windows. The stainless steel bracelet adds a sporty vibe to the piece, while the H-30 movement ensures accurate timekeeping.

Rado – Swiss Excellence in Modern Design

When discussing iconic Swiss watch brands, Rado is a name that holds a special place in the world of horology. Founded in 1917 in Lengnau, Switzerland, Rado has consistently pushed the boundaries of watchmaking, embracing modernity and innovation.

Rado’s philosophy revolves around a fusion of technology and design. The brand has gained a reputation for its pioneering use of materials like ceramics, which have become a hallmark of Rado timepieces. Whether you’re seeking a contemporary masterpiece or a classic wristwatch, Rado offers diverse collections that embody Swiss excellence.

Rado HyperChrome – A Celebration of Modernity

One of Rado’s standout collections is the HyperChrome series, a celebration of modern design and cutting-edge materials. These watches showcase Rado’s expertise in high-tech ceramic and offer a unique blend of style and durability.

The Rado HyperChrome Automatic Chronograph is a prime example of Rado’s commitment to innovation. Crafted from high-tech ceramic and stainless steel, this timepiece combines ceramic’s lightweight and scratch-resistant properties with the strength of stainless steel. The result is a watch that is not only visually striking but also exceptionally resilient.

Powered by automatic movement, the HyperChrome Automatic Chronograph ensures accurate timekeeping while exuding contemporary elegance. Its sleek design and contrasting elements make it a versatile choice for both formal and casual occasions.

Rado True Thinline – The Pinnacle of Ceramic Watchmaking

For those who appreciate minimalist aesthetics and ultra-thin profiles, the Rado True Thinline collection is a must-see. These watches represent the pinnacle of ceramic watchmaking, offering a level of comfort and style that is truly unparalleled.

For instance, the Rado True Thinline Automatic showcases the brand’s expertise in crafting slim and lightweight timepieces. Its monobloc case is made from high-tech ceramic, providing a comfortable and hypoallergenic wearing experience. The simplicity of the design, with its understated dial and thin hands, reflects Rado’s commitment to minimalism.

This watch offers a refined look and features an automatic movement for precise timekeeping. With its comfortable fit and timeless design, the True Thinline is a testament to Rado’s dedication to modernity and innovation.


In the world of luxury watches, brands like Tissot, Hamilton, Radol, etc., stand as shining examples of craftsmanship, heritage, and innovation. Each brand has its unique story and design philosophy, offering various timepieces to cater to every taste and occasion.

Whether you’re drawn to the contemporary elegance of Rado’s HyperChrome collection, the ultra-thin profiles of the True Thinline series, or the timeless tradition of Tissot’s Le Locle watches, these brands have something special to offer. So, explore Ashford to discover these exquisite timepieces and elevate your watch collection with these iconic brands. Ashford regularly offers promotions and discounts on its watches. Check the official Ashford website for more information. 

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