8 Reasons Businesses Should Promote With Stickers
In today’s world, promoting your brand is essential. If you do not advertise your brand the right way, you’ll soon lose your potential customers to a competitor and probably end up selling your business before it even bloomed. Therefore, marketing techniques are necessary for your brand to attract new customers and return old ones. A cheap way to do so is through a sticker campaign.
Yes! You heard that right. A sticker campaign can be highly worth it. You can quickly get your logo stickers or even use pre-designed sticker templates to design one for your brand. Let’s list down reasons why businesses should promote themselves through stickers.
One of the number one reasons to opt for stickers to promote your business is their low cost. A promotion through stickers can be way cheaper than other advertising campaigns. While other advertising campaigns can probably cost you thousands of dollars depending on the mode you select, a sticker campaign can keep your costs to a minimum and help you save a lot.
If one doesn’t like a pamphlet, they get rid of it, the same goes for a sticker, but if one ends up admiring a sticker, they place the sticker somewhere; that shows a more continual impact on them. Pretty stickers can leave a more lasting effect on someone rather than a brochure of your brand. So, instead of spending thousands of dollars on a campaign that will probably end up in a trash can, opt for a sticker campaign.
3. They are customizable
Suppose you are just starting your business, and you’re trying to promote it. First, you would need a brand logo; a graphic designer can help you design one. After that, you can get it printed along with many of your brand’s messages or tag lines and turn them into stickers. Messages and punch lines can be fantastic to gain attention; everyone loves something catchy. So, try to get as many catchy phrases turned into stickers; who knows, your phrase may be the next viral hashtag.
4. Travel with their owners
If we like the sticker, most of us put it on laptops, backpacks, or the like. Through this, the sticker gets to travel to many places and promote your business to wherever it goes. In short, the owners turn into walking, talking advertisers for your brand.
5. Promote your brand’s logo
A logo is your brand’s signature, you may not have bought anything from Gucci yet, but you surely recognize its product, right? That’s because there’s a lot of brand awareness. The sticker of your brand logo, if placed enough in different places, can promote brand recognition. Even if someone has not purchased something of your brand yet, they would still recognize the brand and the logo of your company.
6. Improve customer-brand relationship
Stickers can leave a lasting impact on people. Especially If you look at the year’s old sticker placed on your fridge of the brand you bought something from; this improves trust and builds an excellent brand-client relationship. Furthermore, if the sticker carries a message or a phrase very close to the people’s hearts, it will probably go in your brand’s favor.
7. Increase sales
The more someone looks at your sticker, the more chances of them searching your site and purchasing something they like; this increases your sales, and who doesn’t want more purchases for their label?
8. Create return customers
A significant advantage of using stickers on your packaging to promote your business is getting your customers to order from you again and creating loyal customers for your new brand.