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Custom covers can be an effective way to do this and make your book more visible. Here are 13 ways you could make your book stand out.

13 ways custom covers can make your book stand out

When you write a book, it is important to make sure that your work stands out among the sea of other titles available. Custom covers can be an effective way to do this and make your book more visible. 

Here are 13 ways custom covers can make your book stand out: 

1. Increase Brand Recognition: 

Custom covers help establish the unique brand of your book, creating recognition amongst readers and potential customers alike. They also enable you to create a consistent look and feel for all of your titles, making yourself instantly recognizable in the marketplace.

2. Enhance Your Professional Image: 

A well-designed custom cover will give off a professional air which will be attractive to both publishers and readers. It reflects that you have taken the time to ensure that your work is presented in the best possible light. 

3. Attract Attention: 

Vibrant colors, eye-catching images and clever designs will draw the attention of potential buyers. Once they are curious enough to pick up your book they are more likely to purchase it. 

4. Provide Information: 

Your custom cover should provide readers with basic information about your book such as its title, author name, genre, and themes. This can be done in a visually appealing way that will make them want to learn more. 

5. Stand Out on Shelves: 

A unique and eye-catching design will make sure that your book stands out among the many others lining bookstore shelves. Customers browsing for books will be able to identify yours easily. 

6. Improve Your Online Presence: 

Custom covers help improve SEO rankings for your titles when they show up in search results. Having a unique and attractive cover will draw the attention of those searching for books online. 

7. Create Social Media Buzz: 

A great cover image can be used to create buzz around your book on social media. It is an effective way to spread awareness of your work, as people are more likely to share an attractive graphic than a plain text link. 

8. Make Your Book Memorable: 

Your custom cover will help make it easier for readers to remember your book after they have finished reading it or seen it online. A creative design will stick in their minds, making them more likely to recommend or purchase other titles by you in the future. 

9. Provide a Visual Representation of Your Work: 

Custom covers provide a visual representation of your book and its themes. They can be used to convey the tone and feel of your work in an effective way, enticing potential readers before they even open the cover. 

10. Encourage Book Reviews: 

Having a unique and attractive cover will help encourage people to leave positive reviews for your book. A great cover image can create interest in reading it, inspiring people to share their thoughts about it afterwards. 

11. Strengthen Your Brand Identity: 

The more consistent you are with the design of all your covers, the stronger your brand identity will become over time. This is especially true if you use recognizable features such as color palettes, fonts, and logos. 

12. Create a Series Look: 

Creating covers that have a similar theme or look will help readers identify your books as part of an ongoing series. This makes them more likely to purchase each one in order to get the full experience of the entire story arc. 

13. Make Your Book Giftable: 

Having custom covers for each title in your series can make it easier for people who want to give your book as a gift. They can select all the titles in your collection and wrapping paper that matches the design rather than having to search for individual items separately. 


Custom book covers are essential for any author who wants to create a professional and attractive presentation of their work. Not only do they provide readers with basic information about your book, but also draw attention to it in the marketplace. Having a unique cover will help strengthen your brand identity, as well as increase SEO rankings and social media buzz. Additionally, custom covers can make it easier to give your books as gifts and encourage readers to leave positive reviews. With so many benefits it is clear that having a custom cover design is an important part of any author’s marketing strategy. 

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