HOW TO CREATE VIRAL CONTENT THAT DRIVES TRAFFIC
There is no guarantee that any content you create will go viral. You can make your chances of running a viral digital advertising campaign more appealing by doing different things. Here are seven steps you can follow to ensure your content goes viral.
- Start with Research
Without a plan, you can’t expect to create viral content.
Set a goal. You can have 100,000 followers or 100,000 viewers. Set a goal and then work towards it.
Next, determine what your audience enjoys. What are their favorite places? What content do they share, like, and enjoy the most? Your answers will help you decide where to start and what medium (e.g., images or text) to use.
Check out examples of past viral content that your competitors have used. Find out what made this content so popular and create something better.
- Be different
What do viral videos have in common? It is original and authentic in some manner. It offers the unexpected.
Here’s an excellent example. The NSW Police Force is a great example of a police force posting “fun” content. The officers are easy to relate to through humor and wit, making them relatable to young people.
The NSW Police Force uses a unique approach to building trust and community relations. They have a high engagement rate and active followers as a result.
Here’s the take-home message. Be bold and be different.
- Hook Your Users
Your hook is your idea. Your hook is what makes people pay attention to your content. This is why people share your content on their social networks.
Your unique selling point (USP) is your hook. The hook should be:
- Send a clear message
- Appeal to your target audience
- Encourage your target consumer’s engagement with your content
Your hook is like bait. Your hook grabs the attention of your audience. It lures them to take desired actions, such as visiting your website, signing up for more content, following you on social media, or even signing up for your newsletter.
Depending on the medium, the type of hook that you use will vary. A video must have a good intro and thumbnail. An article should have a catchy headline. Images often benefit from creative taglines.
However, in all cases, less is more. Your hook doesn’t need to be complicated. Keep your brand voice and image consistent, and let your company’s personality shine.
- Visualize
Visuals are essential for viral campaigns. Which article is more popular to share on social media? An article with unbroken text walls or an image with cool captions?
When dealing with a niche audience, you will most likely share the image first. Why? Visual content can be easily accessed. It’s fun. It’s fun.
Take a look at the example of the NSW Police Force. Which do you think is best for the intended audience? A serious article about scam statistics or a humorous graphic that emphasizes the importance of scam detection
- Measure your Success
Okay, you have launched your campaign and are now trying to make viral status. How can you monitor your progress and see if your goal has been reached?
This is how you can measure your performance. You can use various programs, including Google Analytics and social media analytics. It all depends on the platform and where you are most comfortable.
What metrics should you monitor? It all depends on the campaign. However, you will want to track how often people share your content via social media and which platforms they share it most.
