From Script to Screen: How Startups Are Shaking Up the Entertainment Industry

From Script to Screen: How Startups Are Shaking Up the Entertainment Industry

Given that change is unavoidable, the entertainment industry is under significant revolution. This becomes obvious if you look at music videos and films made in the 20th alongside those shot in the 21st. The sector is not run by established studios and proven distribution channels. Pitch decks and agile businesses are among the main drivers of such changes. To entice investors and partners, directors can visit a website that offers pitch deck services to ensure their pitches visually represent their ideas and transmit a corporate vision, plan, and potential returns.

The evolution of agile companies in the space leads to a faster, more interesting, and evermore-level process from script to screen. These startups are leaning hard into new technologies to make production easier, rethink distribution, and develop audience experience, all in front of Hollywood and marketplaces. Here is how the entertainment industry is revolutionizing.

AI: The content creation’s muse

Artificial intelligence (AI) has been a strong ally for creators since it allows them to create top-level content at unparalleled rates. Take the case of Runway, an AI startup that has recently raised capital funding of $141. Their AI-fueled video editing software allows one to perform editing, object replacing, and color changing in videos, as every video reel can be transformed into a work of art. The Mill and Harbor Picture Company licensed Runway to improve their productions, picturing how AI can transform filmmaking.

Another prominent example is Deep Voodoo, which was co-founded by Trey Parker and Matt Stone, who created “South Park.” While it began as a feature-length movie, their deepfake technology gained fame when it was used in a Kendrick Lamar music video. Thanks to a recent $20 million boost, new visual narrative possibilities on the horizon will let Deep Voodoo keep working on its advanced deepfake technology.

As you try to find an audience to hear you script pitch, The International Screenwriting Toronto Metropolitan Competition is here for you.

Turning visual effects and dubbing

Visual effects (VFX) have experienced overwhelming developments. MARZ of Toronto, specializing in monsters, aliens, robots, and zombies, has done VFX work on Netflix’s “Shadow and Bone” and Marvel’s “WandaVision. “Besides normal VFX services, MARZ is creating tools to help content translation workflows, such as correcting imperfect dubbing synchronization and elevating international media consumption.

Deepdub and Pappercup are among the startups that are gaining a foothold in the dubbing space. Papercup, which works towards developing voice technology for more languages and content diversity, has already been able to sign up clients like Bloomberg and Fremantle with its AI-driven platform. Besides entertainment, Deepdub now offers services to several other businesses and uses generative AI to dub movies and TV shows.

Empowering creators and users

Startups are modifying production and the way the material is distributed, as well as viewer engagement levels. Besides Olyn, other channels let filmmakers circumvent usual distribution channels and directly interact with the audience. By allowing filmmakers to maintain control of distribution, marketing, profits, and audience information, Olyn fosters a closer creator-audience interaction. A participatory economy that serves creators and customers is created when viewers are incented to distribute movies they like.

More so, end-to-end logistical and back-office solution companies like Surreal are transforming the music sector. Jeremiah Siemianow, Brandon Crisk, and Alan Jin founded Surreal, a service available to several continents and performers in thousands of locations. This Fast Track payments platform allows creators to get payments immediately after they finish their performance.

Personalized and interactive products

The intersection of blockchain, data, and artificial intelligence technologies creates new possibilities for personalized and immersive content experiences. Startups utilize the technologies to make the consumers experience customized content suggestions, interactive stories, and secure and open transactions. Streamr is an excellent example of such a platform through which consumers can create, share, and monetize real-time video content streams on the blockchain, thereby creating an interactive and decentralized content environment.

By means of seconds-long, vertical videos sourced from trends on apps like TikTok and Douyin, other sites like ReelShort are increasing in appeal by delivering “micro-dramas. Shows like “The Double Life of My Billionaire Husband,” which has more than 419 million views, clearly reflect the increasing need for a fast, engaging storyline.

Accepting the new era of entertainment

You are leading this revolution from the front as a customer. The entertainment industry is now more diverse, with various materials that appeal to different tastes and inclinations. Startups behind innovation will deliver more interactive storytelling that does away with the walls between creators and viewers, immersive experiences, individualized recommendations, and interactive storytelling.

Creating new types of entertainment experiences and formats through technology will surely change the entertainment industry with startups. Pitch decks are important in this field as they help startups communicate their value proposition and attract enough funding to take their ideas from script to screen. As creative story development and technological advancement combine, the integration will bring further revolutionary changes in entertainment.