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Squeezely CDP for XXL Nutrition


XXL Nutrition is one of Europe’s fastest-growing supplement stores. Their mission is to make high-quality, effective supplements accessible for everyone. They offer a wide range of high-quality products for a wide variety of fitness goals, from protein powders to pre-workout formulas and even essential vitamins and minerals.


Founder Rene is passionate about the fitness industry and genuinely cares about his customers’ fitness journey. This is reflected in everything they do and every product they make. They invest in research and development to create innovative, cutting-edge supplements. The result is a range of supplements that help you train harder, recover faster, and achieve your fitness goals.


The XXL Nutrition team has ambitious plans to keep expanding their online presence in the future. This includes expanding into retail landscapes and to-go segments, so that fitness enthusiasts can also discover the brand in their local area and find the right supplement for their personal needs. In addition to this expansion, the brand will continue to focus on a personalized customer experience by enhancing their website with a more sophisticated Customer Data Platform (CDP) and connecting it with their email service provider Copernica, Google Ads, and Facebook.


In order to achieve their online ambitions, the XXL Nutrition team needed a powerful CDP that would fit seamlessly into their existing technological framework. They also required a reliable solution that could easily connect to Magento 2 and enable synchronization with their Google Ads account. The Squeezely CDP was the ideal choice for them, as it offers a plug & play connection with Magento 2 and supports data synchronization to pre-existing platforms like Copernica and Google Ads.


The XXL team had been using a basic CDP for a while, but the software was limited in functionality and it wasn’t able to integrate with their existing systems. As a result, they were looking for a better, more advanced solution that would provide them with an integrated view of their entire digital marketing ecosystem and allow them to optimize their online sales and customer support processes.


The XXL Nutrition team wanted to move away from manual processes, such as printing packing slips and manually contacting customers when an order was no longer available. They were also looking for a more efficient way to handle stock management and replenishment. The Optiply AI purchasing algorithm automatically analyses the different product categories, trends, seasons, stockouts, delivery times, supplier performance, volume discounts, and more. Based on the results, Optiply provides recommendations for purchasing, which can be implemented directly in the web shop. This saves time, reduces costs, and improves overall efficiency. It also helps to ensure that orders are always shipped on time, no matter how fast the sales grow. This is an important factor in keeping customers satisfied and achieving growth.

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