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The Rise of Brandcasting: Why Live Streaming is a Game-Changer for UK Brands

Live streaming is no longer just the territory of gamers, influencers, or news agencies. It has evolved into a compelling medium for businesses of all shapes and sizes. 

If you’re not yet familiar with the term “brandcasting,” it’s high time you get acquainted. Simply put, brandcasting is the act of using live streaming to enhance brand visibility, engage with an audience in real-time, and create a unique, authentic experience that static posts or pre-recorded videos just can’t match.

What is Brandcasting?

Brandcasting combines the elements of branding and broadcasting into a singular experience that brings a company and its audience together in real-time. It’s not just about pushing products or services; it’s about inviting people into your world, giving them a seat at the table, and opening up the curtain to show what happens backstage. 

Whether it’s a behind-the-scenes look at how your products are made, a live Q&A session, or a special announcement, brandcasting offers a unique avenue for interaction that static social media posts can never achieve.

Let’s face it: we live in an era where consumers crave authenticity and immediate interaction. According to a study by LiveStream, 82% of people prefer live video from a brand to social posts. Why? Because live streams happen in the now, offering a chance for real interaction. There’s an excitement and immediacy to it that’s more akin to a live concert than a recorded album.

Why is Brandcasting a Game-Changer?

Authentic Engagement

In a landscape saturated with ads, finding ways to authentically engage your audience is more crucial than ever. Pre-recorded videos might offer high production values, but they can often feel impersonal or staged. 

On the flip side, the spontaneity of live streaming brings an unscripted, raw element to the table. It allows for direct interaction with your audience, answering their questions in real-time and providing instant feedback.

Build Trust and Transparency

Brandcasting can be a vital tool for building trust and transparency with your audience. By letting people in on the inner workings of your company or by offering expertise in real-time, you’re creating a more relatable, human brand image.


If budget constraints have been holding you back, you’ll be pleased to know that brandcasting is incredibly cost-effective compared to traditional TV advertising methods. Many platforms offer lower cost options, and you don’t need a full film crew to get started. 

Parable Works: Pioneers in Brandcasting

When it comes to mastering the art of brandcasting, who better to consult than the experts? Parable Works, a UK-based company, offers state-of-the-art video production services tailored explicitly for brandcasting. 

They understand the unique needs and nuances of using live streaming as a medium for branding and offer an end-to-end solution that takes care of everything, from planning to post-production. Their services enable you to focus on what you do best—running your business—while they take care of bringing your brand to life in the digital realm.

Tips for Effective Brandcasting

Preparation: Despite its spontaneous nature, effective brandcasting requires preparation. Know what you want to discuss, create a basic outline, and rehearse if necessary.

Consistency: Like any branding exercise, consistency is key. Make sure your live streams fit with your overall brand messaging and aesthetic.

Audience Participation: Invite questions, run polls, and encourage comments. The more involved your audience is, the more successful your brandcast will be.

Analysis: After your stream, take time to go through any metrics and data to understand your performance. This will help you improve future brandcasts.

The Future of Brandcasting

As technology advances and consumer behaviours shift, brandcasting will likely grow in complexity and interactivity. We might soon see more virtual reality-based brandcasts or even augmented reality integrations that allow for an even more immersive brand experience.

In conclusion, brandcasting is more than just a buzzword or a trend; it’s an evolution in the way brands communicate and interact with their audience. So, if you’re not brandcasting yet, you’re missing out on an opportunity to authentically engage with your audience in a way that’s both meaningful and impactful.

So, when are you going live?

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