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Celebrity endorsements and brand ambassadors have become an increasingly common marketing strategy for luxury brands. Here's why.

Celebrity Endorsements & Ambassadors: Which Celebs Are Backing Luxury Brands Right Now?

Celebrity endorsements and brand ambassadors have become an increasingly common marketing strategy for luxury brands. From fashion houses to watchmakers, many high-end brands are enlisting the help of famous faces to promote their products and reach a wider audience. Celebrity endorsements can help to increase brand visibility and appeal, and get iconic timepieces, jewellery, and other luxury products in films, on the red carpet, and on TV ads.


Cartier is a French luxury brand known for its fine jewellery, watches, and leather goods. The brand has had several high-profile ambassadors over the years, including Grace Kelly, Elizabeth Taylor, and Sofia Coppola. In recent years, Cartier has enlisted the help of celebrities such as Jake Gyllenhaal, Maisie Williams, and Rami Malek, to promote its products. 

In recent news, Cartier announced Elle Fanning as their newest global ambassador. At just 25 she has taken on the responsibility of becoming the ambassador for the Maison. Over the past year, other ambassadors for the Cartier brand have been announced, including Deepika Padukone. In recent years, Lily Collins has been helping to promote the Panthère and Clash de Cartier while Vanessa Kirby recently starred in her first ever campaign for the La Panthère fragrance.

These ambassadors have helped to elevate the brand’s image and appeal to a younger audience, while also reinforcing its reputation for elegance and sophistication. 


Over the years there have been many celebrities who have shared their love for Dior, from starring in their marketing campaigns to wearing them on the red carpet. 

In 2023, Dior announced a number of new brand ambassadors, including a few K-Pop singers. Member of NewJeans, Haerin, was recently listed as a new brand ambassador for the brand, as well as BTS star, Jimin, earlier this year. 

Dior has also been celebrated by many actresses in the film industry too over the years including Charlize Theron and Marion Cotillard. One iconic TV advert for the brand is also the Miss Dior fragrance advert featuring Natalie Portman. 

Recently, Natalie Portman also dazzled on the red carpet wearing a recreation of a 74-year old Christian Dior dress at Cannes.

Audemars Piguet

Audemars Piguet is a Swiss luxury watch brand known for its innovative designs and exceptional craftsmanship. Over the years, celebrity endorsements and brand ambassadors have helped to promote the brand’s signature designs and reach a wider audience, while also reinforcing its reputation for quality and style. 

One of the reasons why Audemars Piguet has become so popular over the years is because the brand has been worn by many of the rich and famous. From Hollywood stars to professional basketball players, famous celebrities like Tom Cruise and LeBron James have worn Piguet watches over the years. 

To help boost their coverage and recognition, many luxury brands also insert themselves into a variety of industries, such as sports. Throughout the brand’s history, Audemars Piguet has developed relationships with some of the best golfers in the world and recruited them as ambassadors for the brand. Adri Arnaus, Tyrrell Hatton, and Viktor Hovland are just a few professional golfers who work with the brand.


Omega is a Swiss luxury watch brand that has been a favourite of James Bond since the 1990s. The brand has had several high-profile ambassadors over the years, including actors George Clooney, Daniel Craig, and Eddie Redmayne. 

Just like many other luxury brands, Omega also makes frequent appearances on the red carpet, including the 2023 Academy Awards. The 95th awards ceremony saw Oscar winners Ke Huy Quan and Brendan Fraser wearing Omega’s Co-Axial Master Chronometer and Co-Axial Master Chronometer Chronograph at the event. 

Omega also has its fair share of brand ambassadors too, and actor Hyun Bin actually became the first Korean ambassador for the brand in recent years. In 2021, the Crash Landing On You star featured on a cover of Esquire Korea wearing an Omega timepiece.

These ambassadors have helped to promote Omega’s innovative designs and superior craftsmanship, while also reinforcing its reputation for precision and reliability. Omega’s long-standing relationships with notable figures in the entertainment and sports industries are a testament to the brand’s enduring legacy and ability to appeal to a diverse range of customers.


Chanel has always been a favourite among celebrities, and some of the most notable names include Olivia Rodrigo, Rihanna, and Margot Robbie. At the 2023 Met Gala, many celebrities were also kitted out with Chanel including Kristen Stewart, Jennie Kim, Nicole Kidman, and Dua Lipa.

In recent years, the brand has been endorsed by the likes of Olivia Rodrigo who made a fashion statement in 2021 when she visited the White House wearing an eye-catching Chanel suit paired with sky-high platforms. 

There have also been many actors who have been selected to be ambassadors and the face of various Chanel fragrances. A few years ago, Margot Robbie, who is also a Chanel fan, was chosen as the face of the brand’s fragrance, Gabrielle Chanel Essence. More recently, Timothée Chalamet was unveiled as the new Bleu de Chanel ambassador.

These celebrities’ love for Chanel underscores the brand’s enduring appeal and its status as a fashion icon.

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