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A Brief History of Invicta Watches

Invicta is a Swiss watch brand with a rich history that spans over 180 years. The brand was founded in La Chaux-de-Fonds, Switzerland in 1837 and has since become known for its high-quality, durable, and stylish timepieces. In this blog post, we’ll take a closer look at the history of Invicta Watches, from its early days in Switzerland to its current headquarters in Florida, USA. We’ll explore the brand’s innovations, growth, and dedication to quality and craftsmanship, and how it has become a popular choice among watch collectors and enthusiasts.

Note: check out the complete Invicta watches review here.

The origin of invicta watch brand

The name “Invicta” comes from the Latin word for “invincible,” and this philosophy has been a guiding principle for the brand since its inception. Invicta watches are designed to be durable, reliable, and functional, while also being stylish and fashionable.

Innovation and Growth        

The early years of Invicta Watches were marked by innovation and growth. The brand was one of the first to use automatic movements in its watches, which helped to establish Invicta as a leader in the industry. The company also pioneered the use of case materials like titanium and ceramics in watchmaking, which helped to create watches that were both strong and lightweight.

In the 1970s, Invicta was acquired by an American company, and the brand shifted its focus to the US market. Invicta Watches became popular among collectors and enthusiasts in the United States, and the brand began to expand its product line to include a wide range of watches for both men and women.

Today, Invicta is headquartered in Hollywood, Florida, and the brand is known for its bold, innovative designs and its commitment to quality and craftsmanship.

Invicta watches

Invicta offers different types of watches for every occasion, from dress watches to dive watches to chronograph watches.

One of the unique features of Invicta is its use of materials and design elements that are inspired by the ocean. Many Invicta Watches feature wave patterns, seahorses, and other sea creatures, and the brand’s dive watches are designed to be durable and functional in even the harshest underwater environments.

Another distinguishing feature of Invicta Watches is its dedication to affordability. While many luxury watch brands charge thousands of dollars for their watches, Invicta Watches offers high-quality timepieces at more accessible price points. This has helped to make Invicta Watches a popular choice among collectors and enthusiasts who want a high-quality watch without breaking the bank.


In conclusion, the history of Invicta Watches is a story of innovation, growth, and dedication to quality and craftsmanship. From its early days in Switzerland to its current headquarters in Florida, Invicta Watches has remained committed to producing high-quality timepieces that are both functional and fashionable. Whether you’re looking for a dress watch for a special occasion or a dive watch for your next underwater adventure, Invicta Watches has a wide range of options to choose from.

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